Brand Naming Strategist - Verbal Identity (Temporary)

Anthropologie; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Generous employee discounts

Retirement savings plan

Job summary

Anthropologie is seeking a senior pro for its Brand Voice team to codify a naming architecture across Anthropologie, Anthropologie Home, Terrain, and Weddings. The role blends creative naming with strategic systems work to improve how naming happens, guided by established frameworks, rubrics, and language guidelines across product lifecycle content.

You will build cross‑functional collaboration, develop executive‑level presentations, and defend the naming direction to stakeholders.

Qualifications

• 8+ years in naming, verbal identity, or brand strategy — agency or in‑house.
• Direct experience building naming systems for multiple sub‑brands under one parent brand.
• Comfort producing a tangible system of artifacts and process with buy‑in along the way.
• Experience in change management across cross‑functional teams in a retail environment.

Responsibilities

• Audit how product and collection naming happens today across Anthropologie, Anthropologie Home, Terrain, and Weddings.
• Codify linguistic guidelines per category and class within each division.
• Name branded items (fragrances, fabrics, collections) to stress-test frameworks.
• Create category and product‑specific style guides and indexes with Brand Voice for PDP, print, and digital executions.
• Partner with Creative, Buying, Legal, and Operations to document improved processes and milestones.
• Create executive‑ready decks and present findings and recommendations to leaders.
• Defend naming strategy with stakeholders and bring expert point of view.

Skills

Brand strategy

Naming system design

Verbal identity

Change management

Job description

Anthropologie is seeking a senior pro for its Brand Voice team to codify a naming architecture across Anthropologie, Anthropologie Home, Terrain, and Weddings. The role blends creative naming with strategic systems work to improve how naming happens, guided by established frameworks, rubrics, and language guidelines across product lifecycle content.

You will build cross‑functional collaboration, develop executive‑level presentations, and defend the naming direction to stakeholders.