Global Partner Marketing Leader

WinsAbove; San Francisco (CA); Hybrid; USD 320,000 - 400,000; Full time

Job summary

Anthropic is seeking a globally focused Partner Marketing leader to build and scale the Claude Partner Network marketing program. You’ll set strategy, create standards, and drive co-marketing with partners across regions, coordinating with Partnerships, Commercial Operations, and Communications.

You’ll own MDF and ROI measurement, develop playbooks, and guide agency partners to produce compelling campaigns and customer stories that accelerate reseller pipeline and revenue.

Qualifications

• Own marketing strategy for a partner or channel program.
• Build and run co-marketing programs with channel or reseller partners.
• Source and manage agencies across regions with budgets and quality standards.
• Run marketing programs across multiple international markets.
• Track program performance in a CRM and translate data into recommendations.
• Write copy that meets brand and approval standards.
• Build joint plans and value propositions for customers.
• Mentor other marketers and scale activities with Claude or AI tools.

Responsibilities

• Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
• Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
• Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
• Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
• Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews
• Run partner-led campaigns with those agencies, using co-branded and localized kits for each market

Skills

Partner marketing

Marketing strategy

Co-marketing programs

Agency management

International markets

CRM reporting

Written communication

Tools

Salesforce

CRM systems

Job description

Anthropic is seeking a globally focused Partner Marketing leader to build and scale the Claude Partner Network marketing program. You’ll set strategy, create standards, and drive co-marketing with partners across regions, coordinating with Partnerships, Commercial Operations, and Communications.

You’ll own MDF and ROI measurement, develop playbooks, and guide agency partners to produce compelling campaigns and customer stories that accelerate reseller pipeline and revenue.