Brand Naming Lead: Strategy, Governance & CoE (Hybrid)

Akraya; Atlanta (GA); Hybrid; USD 138,000 - 145,000; Full time

Job summary

Akraya is seeking a dedicated Brand Strategist for a short-term project to enhance brand clarity and coherence across platforms, with a special focus on brand and product naming.

The successful candidate will lead naming strategy, govern Naming Center of Excellence operations, and collaborate with marketing, product, research, and legal teams to drive customer-focused naming decisions and cross-functional alignment.

Qualifications

• Lead the naming strategy for brand and product naming per principles and architecture.
• Oversee intake and management of the Naming Center of Excellence.
• Collaborate with marketing, product, research and legal to inform naming decisions.
• Assess naming options, outline trade-offs, and provide strategic recommendations.
• Develop and refine brand standards, tools and governance procedures.

Responsibilities

• Lead the strategy for brand and product naming.
• Oversee the intake and management of the Naming Center of Excellence.
• Collaborate with teams across marketing, product, research, and legal.
• Assess naming options and provide clear, strategic recommendations.
• Assist in developing brand standards, tools, and governance procedures.

Skills

Brand Strategy

Naming Governance

Strategic Thinking

Communication

Stakeholder Management

Job description

Akraya is seeking a dedicated Brand Strategist for a short-term project to enhance brand clarity and coherence across platforms, with a special focus on brand and product naming.

The successful candidate will lead naming strategy, govern Naming Center of Excellence operations, and collaborate with marketing, product, research, and legal teams to drive customer-focused naming decisions and cross-functional alignment.