Brand Strategy Lead — Architecture & Naming

Anthropic Limited; New York (NY); Hybrid; USD 255,000 - 320,000; Full time

Benefits offered by this job

Equity donation matching

Generous vacation and parental leave

Flexible working hours

Office space in San Francisco

Job summary

Anthropic is seeking a Brand Strategy Lead to own global brand architecture and naming across the Anthropic and Claude brands. You will shape how portfolios fit together, generate names, and present recommendations to senior leaders.

This senior IC role requires setting a roadmap with minimal direction and close collaboration with Brand Design, Product, IP Legal, and Comms. You will develop systems and processes for naming governance, ensure linguistic checks across markets, and guide teams

Qualifications

• Deep expertise in brand architecture and where to place products in a portfolio.
• Experience building or rebuilding multi-brand architectures and naming systems.
• Ability to compare branded house, endorsed, and house of brands models and justify choices.
• Passion for brand architecture and naming as a craft with strategic impact.
• Knowledge of descriptive to coined naming strategies and creating names across products.
• Experience creating governance frameworks, nomenclature and brand systems.

Responsibilities

• Own brand architecture strategy across Anthropic and Claude.
• Lead decisions on where new products sit in the portfolio and when to name a new offering.
• Own global naming strategy from brief to launch for products, features, events, and programs.
• Develop and test names in volume, including descriptive to coined forms.
• Build branding systems, conventions, and training so teams can make routine calls.
• Manage intake and review to streamline decision-making with leadership.
• Present branding decisions to senior leaders and provide clear recommendations.
• Track portfolio evolution, auditing and simplifying complexity over time.
• Partner with IP Legal to evaluate clearance risk and name governance.
• Coordinate with Product and Brand Marketing to ensure market-wide naming and linguistic checks.
• Align across Product, IP Legal, Brand Marketing, and Comms on naming and rollout.
• Leverage Claude throughout the naming process for generation, testing, and governance.

Skills

Brand architecture

Naming strategy

Portfolio management

Executive stakeholder alignment

Cross-functional collaboration

Job description

Anthropic is seeking a Brand Strategy Lead to own global brand architecture and naming across the Anthropic and Claude brands. You will shape how portfolios fit together, generate names, and present recommendations to senior leaders.

This senior IC role requires setting a roadmap with minimal direction and close collaboration with Brand Design, Product, IP Legal, and Comms. You will develop systems and processes for naming governance, ensure linguistic checks across markets, and guide teams