Brand Strategy Lead for Higher Education Activations

The University of North Carolina at Chapel Hill; North Carolina; On-site; USD 70,000 - 75,000; Full time

Job summary

The University of North Carolina at Chapel Hill is seeking a Brand Marketing Strategist to develop and manage integrated marketing campaigns that advance Carolina’s institutional priorities and strengthen the university brand. Reporting to Marketing Leadership, you will guide campaigns from strategy through creative development, activation, and measurement across paid, owned and earned channels.

The role requires strong judgment, project leadership and the ability to coordinate cross-functional

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment or equivalent
• Experience developing and managing integrated marketing campaigns
• Ability to translate goals and brand strategy into clear campaign plans and briefs

Responsibilities

• Develop and manage integrated marketing campaigns from strategy through execution and measurement.
• Provide strategic marketing counsel to campus partners and manage external agencies and vendors.
• Lead brand activations and experiential marketing to extend campaigns beyond traditional advertising.

Skills

Integrated marketing campaigns

Campaign planning

Brand strategy

Cross-functional coordination

Communication skills

Education

Bachelor's degree (related field)

Tools

Campaign analytics tools

Project management systems

Job description

The University of North Carolina at Chapel Hill is seeking a Brand Marketing Strategist to develop and manage integrated marketing campaigns that advance Carolina’s institutional priorities and strengthen the university brand. Reporting to Marketing Leadership, you will guide campaigns from strategy through creative development, activation, and measurement across paid, owned and earned channels.

The role requires strong judgment, project leadership and the ability to coordinate cross-functional