Brand & Campaign Designer (Higher Ed)

ADP, Inc.; Harrisburg (Dauphin County); On-site; USD 55,000 - 65,000; Full time

Job summary

The University is seeking a Marketing & Brand Designer in Harrisburg, PA to conceptualize, develop, and execute creative strategies that advance the University’s brand and enrollment priorities. You will translate marketing strategy into compelling visuals across digital and print platforms, working with leadership and partners to ensure consistent identity and messaging.

This role requires independent judgment, strong design skills, and the ability to manage multiple campaigns while maintaining

Qualifications

• Conceptualize and develop original visual solutions that support marketing strategy and enrollment goals.
• Lead creative direction for integrated campaigns and institutional initiatives.
• Maintain brand identity, typography, layout, and storytelling across channels.

Responsibilities

• Conceptualize and develop visual solutions for marketing strategy.
• Lead creative direction for campaigns and initiatives.
• Apply brand standards and visual identity across media.
• Design materials for digital, print, web, social, and recruitment.
• Collaborate with leadership to translate priorities into messaging.
• Maintain design systems and brand consistency.

Skills

Visual design

Brand standards

Campaign development

Typography

Project management

Collaboration

Photography

Job description

The University is seeking a Marketing & Brand Designer in Harrisburg, PA to conceptualize, develop, and execute creative strategies that advance the University’s brand and enrollment priorities. You will translate marketing strategy into compelling visuals across digital and print platforms, working with leadership and partners to ensure consistent identity and messaging.

This role requires independent judgment, strong design skills, and the ability to manage multiple campaigns while maintaining