Brand Marketing Strategist: Campaigns & Activations

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 70,000 - 75,000; Full time

Job summary

University of North Carolina at Chapel Hill seeks a Brand Marketing Strategist to develop and manage integrated campaigns that advance the university’s priorities and strengthen its brand. You will lead activations, coordinate cross-functional teams, and drive insights across paid, owned, and earned channels.

The role requires strong strategic thinking, exceptional communication, and the ability to manage complex campaigns with multiple stakeholders and tight deadlines.

Qualifications

• Experience developing and managing integrated marketing campaigns from strategy to execution.
• Ability to translate goals and audience insights into clear campaign strategies and briefs.
• Strong understanding of paid, owned and earned channels, including digital and experiential marketing.
• Proven ability to lead complex campaigns and coordinate cross-functional teams and external partners.
• Excellent communication, organization and project management skills.

Responsibilities

• Develop and manage integrated marketing campaigns that advance Carolina’s priorities, brand and audiences.
• Lead brand activations, experiential concepts and campaign extensions across channels.
• Coordinate cross-functional teams, agencies, vendors and production resources within budgets and timelines.
• Define objectives, KPIs and measurement plans; analyze results to optimize future work.

Skills

Campaign strategy

Cross-functional leadership

Digital marketing

Brand management

Analytics & metrics

Verbal & written communication

Education

Bachelor’s degree

Job description

University of North Carolina at Chapel Hill seeks a Brand Marketing Strategist to develop and manage integrated campaigns that advance the university’s priorities and strengthen its brand. You will lead activations, coordinate cross-functional teams, and drive insights across paid, owned, and earned channels.

The role requires strong strategic thinking, exceptional communication, and the ability to manage complex campaigns with multiple stakeholders and tight deadlines.