Brand Marketing Strategist

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 70,000 - 75,000; Full time

Job summary

University of North Carolina at Chapel Hill seeks a Brand Marketing Strategist to develop and manage integrated campaigns that advance the university’s priorities and strengthen its brand. You will lead activations, coordinate cross-functional teams, and drive insights across paid, owned, and earned channels.

The role requires strong strategic thinking, exceptional communication, and the ability to manage complex campaigns with multiple stakeholders and tight deadlines.

Qualifications

• Experience developing and managing integrated marketing campaigns from strategy to execution.
• Ability to translate goals and audience insights into clear campaign strategies and briefs.
• Strong understanding of paid, owned and earned channels, including digital and experiential marketing.
• Proven ability to lead complex campaigns and coordinate cross-functional teams and external partners.
• Excellent communication, organization and project management skills.

Responsibilities

• Develop and manage integrated marketing campaigns that advance Carolina’s priorities, brand and audiences.
• Lead brand activations, experiential concepts and campaign extensions across channels.
• Coordinate cross-functional teams, agencies, vendors and production resources within budgets and timelines.
• Define objectives, KPIs and measurement plans; analyze results to optimize future work.

Skills

Campaign strategy

Cross-functional leadership

Digital marketing

Brand management

Analytics & metrics

Verbal & written communication

Education

Bachelor’s degree

Job description

Department:

University Comms and Marketing-258000

Career Area :

Public Relations/Communications/Marketing

Posting Open Date:

09/23/2026

Application Deadline:

10/07/2026

Open Until Filled:

No

Position Type:

Permanent Staff (EHRA NF)

Working Title:

Brand Marketing Strategist

Appointment Type:

EHRA Non-Faculty

Position Number:

20006267

Vacancy ID:

NF0010065

Full Time/Part Time:

Full-Time Permanent

FTE:

1

Hours per week:

40

Position Location:

North Carolina, US

Hiring Range:

$70,000 - $75,000

Proposed Start Date:

11/09/2026

Be a Tar Heel!

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Position Summary

Reporting to the Director of Marketing Strategy, the Brand Marketing Strategist is a strategic and execution-focused member of the University Communications and Marketing team responsible for developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences. The position plays a lead role in moving campaigns from insight and strategy through creative development, activation, execution and measurement.

The role also provides experienced marketing counsel to campus partners as needed. The position develops campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinates cross-functional teams and external partners; and ensures campaigns are executed cohesively across paid, owned and earned channels.

A key responsibility is the ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments. The strategist identifies opportunities to extend campaign platforms beyond traditional advertising, develops activation concepts, coordinates production and partners, and evaluates results to inform future work.

The position requires strong judgment, initiative, project leadership, creative problem-solving and the ability to manage complex campaigns with multiple stakeholders, deadlines and dependencies.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience

• * Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement.
• * Ability to translate institutional goals, audience insights and brand strategy into clear campaign strategies, creative briefs, activation concepts, channel plans and actionable work.
• * Strong understanding of the full marketing mix across paid, owned and earned channels, including digital, social, content, experiential and partnership-based marketing.
• * Demonstrated ability to lead complex campaigns and coordinate cross-functional teams, creative resources, vendors, agencies and other partners.
• * Strong creative and strategic thinking skills, including the ability to ideate compelling brand activations and translate concepts into executable plans.
• * Exceptional project management, organization, prioritization and problem-solving skills, with the ability to manage multiple concurrent campaigns and deadlines.
• * Ability to establish campaign objectives, key performance indicators and measurement approaches; analyze results; and use data and audience insights to recommend optimization and future strategy.
• * Excellent verbal and written communication skills and the ability to present recommendations, facilitate discussions and build productive relationships with senior leaders and a wide range of stakeholders.
• * Ability to provide strategic marketing counsel, manage expectations, identify risks and opportunities, and exercise sound judgment in a complex, decentralized organization.
• * Ability to work effectively in a fast-changing digital and media environment and adapt strategies based on audience behavior, emerging channels, cultural trends and campaign performance.

Preferred Qualifications, Competencies, and Experience

• * Five or more years of progressively responsible experience in integrated marketing, brand management, advertising, communications or a related discipline.
• * Experience leading multi-channel brand or institutional campaigns, preferably within higher education, health care, nonprofit, government or another complex organization.
• * Experience developing and executing experiential marketing, brand activations, events, partnerships, pop-up experiences or other audience-facing campaign extensions.
• * Experience managing external agencies, creative partners, vendors and production resources, including budgets, scopes of work and deliverables.
• * Experience managing a portfolio of internal clients, campus partners, organizational accounts or complex stakeholder groups.
• * Experience with project management systems, digital marketing platforms, campaign analytics and reporting tools.
• * Familiarity with the opportunities and challenges of marketing for a large public research university.

Campus Security Authority Responsibilities

Not Applicable.

Special Instructions

You have the opportunity to submit optional links or materials associated with a previous campaign.