Brand Strategy Lead for E-Commerce & Private Label

Pro Athlete, Inc.; Kansas City (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

Pro Athlete, Inc. seeks an experienced Brand Manager to define and execute strategic direction for our brands, including private label, exclusives, loyalty programs, and storytelling across channels.

This leader will partner with senior leadership, marketing, product development, and creative teams to ensure brand integrity and a resonant customer experience across email, social, web, video, and packaging.

Qualifications

• Bachelor’s degree or equivalent experience in a relevant field.
• 5+ years brand management experience, with leadership exposure.
• 2+ years experience in ecommerce, private label and/or retail.
• Experience with photographers, videographers, designers, and stylists.
• Attention to detail and highly organized.
• Shopify experience is a plus.
• Baseball and pickleball knowledge/experience preferred.

Responsibilities

• Develop and implement the overarching brand strategy and vision for all brands (private label and retail).
• Align creative efforts with consumer insights and market trends.
• Work with in-house marketing to refine each brand’s customer persona.
• Partner with senior leadership to ensure brand strategies align with goals and resonate with audiences.
• Oversee creation and approval of all customer-facing content across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Serve as the final arbiter of brand voice and narrative.

Skills

Brand management

Leadership

eCommerce

Storytelling

Education

Bachelor’s degree in Marketing/Communications/Graphic Design/Art/Photography

Tools

Shopify

Job description

Pro Athlete, Inc. seeks an experienced Brand Manager to define and execute strategic direction for our brands, including private label, exclusives, loyalty programs, and storytelling across channels.

This leader will partner with senior leadership, marketing, product development, and creative teams to ensure brand integrity and a resonant customer experience across email, social, web, video, and packaging.