Brand Strategy Lead, CX & Growth

Passport Brand Design, LLC; New York (NY); Hybrid; USD 138,000 - 193,000; Full time

Job summary

VML, a global creative company, is seeking an Associate Director, Brand Strategy in New York. The role leads brand strategy for CX and CRM, guides client workshops, and drives cross-disciplinary campaigns with strong leadership over a small team.

We value 5-8 years in brand strategy, outstanding communication, and a passion for digital storytelling. This hybrid role offers collaboration across markets and a competitive benefits package.

Qualifications

• 5-8 years working as a brand strategist; agency experience strongly preferred.
• Excellent attention to detail and strong organizational skills.
• Outstanding communication skills, both written and verbal, a passion for digital storytelling.
• Always looking for ways to change, improve, or invent new approaches to old problems.
• Strong understanding of current digital design practices and technologies.
• Able to drive a project forward with minimal direction.

Responsibilities

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
• Leads the creative team to ensure on-time delivery of high-quality deliverables
• Leads internal and client-facing content strategy workshops
• Supervises up to 2 junior team members in our department
• Guides their professional development, and helps them set annual career goals
• Schedules and hosts weekly 1-on-1s (30-min per direct report)
• Contributes to new business in RFI/RFP responses and pitches
• Creates new brand briefs which provide creative brand direction

Skills

Brand strategy

Agency experience

Attention to detail

Communication skills

Digital storytelling

Autonomy

Job description

VML, a global creative company, is seeking an Associate Director, Brand Strategy in New York. The role leads brand strategy for CX and CRM, guides client workshops, and drives cross-disciplinary campaigns with strong leadership over a small team.

We value 5-8 years in brand strategy, outstanding communication, and a passion for digital storytelling. This hybrid role offers collaboration across markets and a competitive benefits package.