Brand Strategy Lead for CX & Growth

Wunderman Thompson; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

VML in New York is seeking an Associate Director, Brand Strategy to develop brand strategies, create creative briefs and guide CX-focused strategies for digital and social campaigns, including website redesigns and ongoing CRM engagements.

The role leads strategic growth of brand projects, nurtures client relationships, and supervises up to two junior team members, with weekly 1-on-1s and a hybrid work model.

Qualifications

• 5-8 years working as a brand strategist, agency experience strongly preferred.
• Excellent attention to detail and strong organizational skills.
• Outstanding communication skills, both written and verbal, a passion for digital storytelling.
• Strong understanding of current digital design practices and technologies.
• Able to drive a project forward with minimal direction.

Responsibilities

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention.
• Leads the creative team to ensure on-time delivery of high-quality deliverables.
• Leads internal and client-facing content strategy workshops.
• Supervises up to 2 junior team members in our department and guides their development.
• Schedules and hosts weekly 1-on-1s (30-min per direct report).

Job description

VML in New York is seeking an Associate Director, Brand Strategy to develop brand strategies, create creative briefs and guide CX-focused strategies for digital and social campaigns, including website redesigns and ongoing CRM engagements.

The role leads strategic growth of brand projects, nurtures client relationships, and supervises up to two junior team members, with weekly 1-on-1s and a hybrid work model.