Freelance - Associate Director Strategy - Brand

Passport Brand Design, LLC; New York (NY); Hybrid; USD 138,000 - 193,000; Full time

Job summary

VML, a global creative company, is seeking an Associate Director, Brand Strategy in New York. The role leads brand strategy for CX and CRM, guides client workshops, and drives cross-disciplinary campaigns with strong leadership over a small team.

We value 5-8 years in brand strategy, outstanding communication, and a passion for digital storytelling. This hybrid role offers collaboration across markets and a competitive benefits package.

Qualifications

• 5-8 years working as a brand strategist; agency experience strongly preferred.
• Excellent attention to detail and strong organizational skills.
• Outstanding communication skills, both written and verbal, a passion for digital storytelling.
• Always looking for ways to change, improve, or invent new approaches to old problems.
• Strong understanding of current digital design practices and technologies.
• Able to drive a project forward with minimal direction.

Responsibilities

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
• Leads the creative team to ensure on-time delivery of high-quality deliverables
• Leads internal and client-facing content strategy workshops
• Supervises up to 2 junior team members in our department
• Guides their professional development, and helps them set annual career goals
• Schedules and hosts weekly 1-on-1s (30-min per direct report)
• Contributes to new business in RFI/RFP responses and pitches
• Creates new brand briefs which provide creative brand direction

Skills

Brand strategy

Agency experience

Attention to detail

Communication skills

Digital storytelling

Autonomy

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Title: Associate Director, Brand Strategy

The Associate Director Brand Strategy will develop brand strategies, creative brand briefs and guide CX focused strategies for digital and social campaigns, including website redesigns, ongoing marketing, and end-to-end customer experience (CX) and CRM engagements.

Where you shine

• Develops content strategies and guides brand growth for CX and CRM campaigns
• Executes quantitative, qualitative and competitive strategy and brand audits
• Develops strategic briefs, calendars and launch plans

What Your Success Will Look Like

Guiding Strategic Growth, related Brand Projects and Leading Clients

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
• Leads the creative team to ensure on-time delivery of high-quality deliverables
• Leads internal and client-facing content strategy workshops

Managing & Mentoring People

• Supervises up to 2 junior team members in our department
• Guides their professional development, and helps them set annual career goals
• Schedules and hosts weekly 1-on-1s (30-min per direct report)

Pitching & Growing New Business

• Contributes to new business in RFI/RFP responses and pitches
• Creates new brand briefs which provide creative brand direction

Who You Are And What You Bring

• 5-8 years working as a brand strategist, agency experience strongly preferred
• Excellent attention to detail and strong organizational skills
• Outstanding communication skills, both written and verbal, a passion for digital storytelling
• Always looking for ways to change, improve, or invent new approaches to old problems
• Strong understanding of current digital design practices and technologies
• Able to drive a project forward with minimal direction

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$100—$140 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.