Brand Strategy Lead, Consumer Marketing (Hybrid)

sharkninjaoperatingllc; Needham (MA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

SharkNinja, a global product design and technology company headquartered in Needham, MA, is seeking an Associate Brand Manager for its Marketing team. You will help lead the development and execution of product roadmaps, go-to-market strategies, and messaging across channels to drive growth and brand resonance.

You'll collaborate with Product, Creative, and Sales teams to translate consumer insights into compelling campaigns, ensuring consistent voice, packaging, and collateral that align with

Qualifications

• Excellent communication and presentation skills.
• Experience building brand strategies and launches.
• Ability to translate consumer insights into actionable plans.
• Experience in cross-functional collaboration.

Responsibilities

• Lead product roadmap development and go-to-market strategies.
• Collaborate with Product, Creative and Marketing to drive launches.
• Develop and maintain consistent brand voice across channels.
• Analyze market insights and adjust campaigns accordingly.

Skills

Strong communication

Marketing strategy

Go-to-market

Cross-functional collaboration

Job description

SharkNinja, a global product design and technology company headquartered in Needham, MA, is seeking an Associate Brand Manager for its Marketing team. You will help lead the development and execution of product roadmaps, go-to-market strategies, and messaging across channels to drive growth and brand resonance.

You'll collaborate with Product, Creative, and Sales teams to translate consumer insights into compelling campaigns, ensuring consistent voice, packaging, and collateral that align with