Associate Brand Manager, Marketing

sharkninjaoperatingllc; Needham (MA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

SharkNinja, a global product design and technology company headquartered in Needham, MA, is seeking an Associate Brand Manager for its Marketing team. You will help lead the development and execution of product roadmaps, go-to-market strategies, and messaging across channels to drive growth and brand resonance.

You'll collaborate with Product, Creative, and Sales teams to translate consumer insights into compelling campaigns, ensuring consistent voice, packaging, and collateral that align with

Qualifications

• Excellent communication and presentation skills.
• Experience building brand strategies and launches.
• Ability to translate consumer insights into actionable plans.
• Experience in cross-functional collaboration.

Responsibilities

• Lead product roadmap development and go-to-market strategies.
• Collaborate with Product, Creative and Marketing to drive launches.
• Develop and maintain consistent brand voice across channels.
• Analyze market insights and adjust campaigns accordingly.

Skills

Strong communication

Marketing strategy

Go-to-market

Cross-functional collaboration

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

About the job

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This role is based in the Needham, MA headquarters and is hybrid.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell‑in and sell‑through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries.

As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go‑to‑market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.)

Here are some of the EXCITING things you'll get to do:

• Innovation Launch Support: Work cross‑functionally to support the development and execution of new product innovation strategies and go‑to‑market plans - specifically message development and execution for packaging, digital, and in‑store assets
• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go‑to‑market plans, including message development and execution for packaging, PR, in‑store, displays, collateral and social / digital
• Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross‑functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
• Retailer Sell‑in: Communicate product value proposition to the sales team and deliver a compelling sell story - category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Post‑Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
• Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.

ATTRIBUTES & SKILLS:

• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in‑market execution
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross‑functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a "progress vs. perfection" mindset.
• Managerial skills and comfortable managing and bui