Strategic Consumer Insights Leader

Ninjakitchen; Needham (MA); On-site; USD 94,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase program

Wellness programs

Product discounts

Learning programs

Diversity & inclusion

Job summary

SharkNinja, based in Needham, MA, is seeking a Consumer Insights Manager to place the consumer at the center of product strategy. You will lead research programs, translate findings into strategic narratives, and influence product development and marketing decisions.

You’ll shape early-stage directions, mentor a growing team, and present complex insights to executives, including CEO and EVPs, driving innovation across home lifestyle categories.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or quantitative field.
• 5–10 years of consumer research experience; CPG industry preferred.
• Willingness to be in-office 3 days a week.
• Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
• Moderate focus groups and conduct one-on-one interviews.

Responsibilities

• Shape Strategy at the Top: Present complex insights to SharkNinja executives, influencing product development and marketing strategies.
• Be the Consumer Advocate: Identify unmet needs and guide early-stage product development.
• Drive Innovation: Translate consumer feedback into actionable recommendations for product features.
• Lead with Expertise: Serve as a Subject Matter Expert in consumer insights and synthesize data into a strategic narrative.
• Own Research Execution: Develop, manage, and execute research plans within budgets and goals.
• Develop an Unstoppable Team: Mentor and grow the team for ongoing impact.

Skills

Insights Mastery

Executive Presence

Early-Stage Vision

Strategic Mindset

Adaptability

Mentorship

Active Listener & Communicator

Time Management

Education

Bachelor's degree in Marketing, Psychology, or quantitative field

Job description

SharkNinja, based in Needham, MA, is seeking a Consumer Insights Manager to place the consumer at the center of product strategy. You will lead research programs, translate findings into strategic narratives, and influence product development and marketing decisions.

You’ll shape early-stage directions, mentor a growing team, and present complex insights to executives, including CEO and EVPs, driving innovation across home lifestyle categories.