Brand Strategy & Launch Lead, Milvexian US

Bristol Myers Squibb; Princeton (NJ); Vor Ort; USD 189.000 - 229.000; Vollzeit

Benefits dieser Stelle

Comprehensive benefits

Flexible Time Off (FTO)

11 paid holidays

Zusammenfassung

Bristol Myers Squibb is seeking a Director, Brand Strategy & Operations for US Milvexian to shape the brand strategy and drive launches across indications. You will partner with the VP of US Milvexian to align go-to-market plans, budgets, and governance with cross-functional teams and alliance partners.

This role leads annual planning, launch readiness, and budget management, reporting to the Executive Director of Strategy and Operations for CV and Immunology.

Qualifikationen

• Minimum 6-8 years of commercial experience in pharmaceutical or other relevant industry.
• Marketing experience in US or other markets with a track record of performance.
• Strong project management skills.
• Ability to lead a large cross-functional matrix team including Alliance partners.
• Launch experience and CV experience preferred but not required.

Aufgaben

• Shape the US milvexian brand strategy and launch readiness across indications.
• Own annual brand planning, budget, and operating rhythm with senior leadership.
• Coordinate cross-functional launch readiness with AF/SSP, UBP/launch plan build, and J&J partners.
• Develop and refine the go-to-market customer model (KAM, fHEOR, Field Sales, MSL, Patient Services).
• Lead Launch Excellence governance, dashboards, and meeting cadence, with briefs for reviews.
• Build agendas for senior leadership reviews and plan budget consolidation.
• Ensure governance deliverables are delivered on time with J&J and broader team.

Kenntnisse

Brand strategy

Launch experience

Cross-functional leadership

Project management

Budget management

US market knowledge

Ausbildung

Bachelor's degree

MBA or advanced degree

Jobbeschreibung

Bristol Myers Squibb is seeking a Director, Brand Strategy & Operations for US Milvexian to shape the brand strategy and drive launches across indications. You will partner with the VP of US Milvexian to align go-to-market plans, budgets, and governance with cross-functional teams and alliance partners.

This role leads annual planning, launch readiness, and budget management, reporting to the Executive Director of Strategy and Operations for CV and Immunology.