US Launch & Brand Strategy Lead

Boehringer Ingelheim; Ridgefield (CT); Hybride; USD 262 000 - 394 000; Plein temps

Résumé du poste

Boehringer Ingelheim is seeking an Asset Lead to drive the US launch strategy and co-create the brand plan across Marketing, Value & Access, and Medicine. The role requires a seasoned leader adept at coordinating cross-functional teams to deliver timely market impact and robust commercial planning.

The position is based on-site at Ridgefield, CT with hybrid flexibility, offering strategic oversight, budget stewardship, and collaboration with global teams to ensure patient-focused launches and

Qualifications

• Bachelor's degree in business, science, or related field; MBA preferred.
• 12+ years in pharma/healthcare with marketing, sales, or development.
• US market knowledge and launch experience required.
• Strong leadership of cross-functional teams.
• Experience launching products and partnerships with digital channels.

Responsabilités

• Lead US launch strategy and cross-functional alignment across Marketing, Value & Access, and Medicine.
• Manage Asset P&L and deliver annual goals.
• Coordinate global and local teams for launch readiness and budget.
• Provide strategic direction to extended asset team.
• Recruit, coach, and develop Launch Manager and Brand Marketers.
• Ensure compliance with legal and E&C in decision making.

Connaissances

Launch leadership

Strategic thinking

Cross-functional collaboration

Regulatory & compliance

US market knowledge

People leadership

Formation

Bachelor's degree in business/science

MBA or advanced degree preferred

Description du poste

Boehringer Ingelheim is seeking an Asset Lead to drive the US launch strategy and co-create the brand plan across Marketing, Value & Access, and Medicine. The role requires a seasoned leader adept at coordinating cross-functional teams to deliver timely market impact and robust commercial planning.

The position is based on-site at Ridgefield, CT with hybrid flexibility, offering strategic oversight, budget stewardship, and collaboration with global teams to ensure patient-focused launches and