US Brand Strategy & Launch Lead

Bristol-Myers Squibb Co; New Jersey; Hybrid; USD 189,000 - 229,000; Full time

Benefits offered by this job

Flexible Time Off

11 holidays per year

Volunteer days

Job summary

Bristol Myers Squibb Co seeks a Director of Brand Strategy & Operations for US Milvexian to drive the annual brand plan, launch readiness, and cross-functional execution. You will partner with the VP and lead the team’s operating rhythm and budget management across US markets.

The role requires deep marketing experience in pharma, strong project management, and a track record of leading matrix teams through collaboration and influence. Hybrid work model with strategic leadership exposure.

Qualifications

• Minimum 6–8 years of commercial experience in pharma or related industry.
• Depth of marketing in US or other markets with strong performance track record.
• Ability to lead a large cross-functional matrix team through collaboration.

Responsibilities

• Support US milvexian brand plan and annual strategy cycle.
• Shape team vision, priorities, and launch narrative with VP leadership.
• Coordinate launch readiness across functions and partners.
• Refine the go-to-market customer model (KAM, fHEOR, Field Sales, MSL, Patient Services).
• Own Launch Excellence roadmap, PM cadence, and meeting minutes.

Skills

Brand strategy

Launch planning

Cross-functional leadership

Budget management

Project management

Strategic communications

Education

BA/BS + MBA preferred

Job description

Bristol Myers Squibb Co seeks a Director of Brand Strategy & Operations for US Milvexian to drive the annual brand plan, launch readiness, and cross-functional execution. You will partner with the VP and lead the team’s operating rhythm and budget management across US markets.

The role requires deep marketing experience in pharma, strong project management, and a track record of leading matrix teams through collaboration and influence. Hybrid work model with strategic leadership exposure.