Associate Director, US NPBD, Cardiovascular

Scorpion Therapeutics; New Jersey; On-site; USD 140,000 - 190,000; Full time

Job summary

Johnson & Johnson Innovative Medicine in Titusville, NJ, seeks an Associate Director for US New Product Business Development in Cardiovascular. Lead integrated marketing strategies for Milvexian launch for AFib and stroke prevention, with cross-functional collaboration and digital patient engagement.

Role requires strategic thinking, leadership of agencies and teams, and familiarity with healthcare market dynamics. Up to 20% travel in the US.

Qualifications

• BA/BS; MBA preferred for leadership roles.
• Minimum 7 years in pharma/healthcare marketing, sales, or market access.
• Proven success in strategic marketing and cross-functional leadership.
• Experience with data-driven approaches and AI-enabled tools preferred.

Responsibilities

• Develop integrated consumer marketing strategies, including brand positioning, messaging, and omnichannel campaigns.
• Lead digital and patient engagement initiatives.
• Collaborate with cross-functional teams to ensure seamless execution.
• Translate research and market intelligence into actionable plans.
• Support patient advocacy and launch readiness efforts.

Skills

Strategic marketing

Cross-functional leadership

Project management

Communication

Data-driven tools

Education

Bachelor's degree

MBA preferred

Tools

AI tools

Analytics platforms

Job description

Role: Associate Director, US New Product Business Development for Cardiovascular at Johnson & Johnson Innovative Medicine, focusing on the US launch of Milvexian for AFib and stroke prevention.

Responsibilities

• develop integrated consumer marketing strategies, including brand positioning, messaging, and omnichannel campaigns
• lead digital and patient engagement initiatives
• collaborate with cross-functional teams (medical, legal, regulatory, insights, analytics, market access, agencies) to ensure seamless execution
• translate research and market intelligence into actionable plans
• support patient advocacy and launch readiness efforts.

Requirements

• BA/BS (MBA preferred)
• minimum 7 years in pharma/healthcare marketing, sales, or market access
• proven success in strategic marketing, cross-functional leadership, project management, and communication
• experience with data-driven and AI-enabled tools preferred.

Preferred

• cardiovascular experience
• consumer and HCP marketing background
• experience with product launches or indication expansion
• leadership experience managing agencies and teams.

High-Value

• focus on cardiovascular therapeutics, indication expansion, consumer marketing, and digital omnichannel strategies
• applicable to pre-market or early launch phases.

Location

Location: Titusville, NJ, with up to 20% travel.

The role demands strategic thinking, collaboration, agility, and familiarity with healthcare market dynamics.