Brand Strategy & Innovation Lead

Smithfield Foods, Inc; Smithfield (VA); On-site; USD 120,000 - 162,500; Full time

Job summary

Smithfield Foods, Inc. is seeking a Senior Manager of Brand Strategy & Innovation for Nathan’s Famous.

The role leads strategic growth, brand equity, and commercialization across Nathan’s retail portfolio, working cross-functionally with R&D, Sales, Finance and Legal to deliver breakthrough innovation and compelling consumer communications. The position focuses on annual and long-range brand plans, consumer insights, and partnership development to win at retail, while stewarding the Nathan’s

Qualifications

• Bachelor’s degree in Marketing or related field; 8+ years of experience.
• Strong cross-functional leadership and influencing skills.
• Experience with brand management in CP G, Food Manufacturer or QSR/Restaurant.
• Knowledge of P&L management and financial acumen.

Responsibilities

• Develop annual brand plans and long-range strategic growth initiatives.
• Lead innovation from concept to launch including packaging and flavor platforms.
• Partner with Sales, Shopper and Licensing for retail opportunities and brand partnerships.
• Manage and develop the marketing team; drive brand equity and commercial results.

Skills

Brand strategy

Leadership

Cross-functional collaboration

P&L management

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Power BI

SAP

PMDM

Job description

Smithfield Foods, Inc. is seeking a Senior Manager of Brand Strategy & Innovation for Nathan’s Famous.

The role leads strategic growth, brand equity, and commercialization across Nathan’s retail portfolio, working cross-functionally with R&D, Sales, Finance and Legal to deliver breakthrough innovation and compelling consumer communications. The position focuses on annual and long-range brand plans, consumer insights, and partnership development to win at retail, while stewarding the Nathan’s