Brand Strategy & Innovation Associate

Smithfield Foods, Inc.; Smithfield, Northern (VA, KY); Hybrid; USD 55,000 - 83,000; Full time

Benefits offered by this job

Relocation package available

Job summary

Smithfield Foods, Inc. is seeking an Associate Brand Manager to join onsite in Smithfield, VA. You will lead marketing plans, analyze market trends, and collaborate with Insights, Sales, and Product teams to drive brand performance across Smithfield, Eckrich, and Nathan’s Famous.

You will develop category strategies, conduct pricing analyses, and support the rollout of innovative campaigns and products. The role emphasizes leadership and data-driven decision making.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 3 years of marketing experience.
• Proficiency in data analysis and MS Office.

Responsibilities

• Brand Management: analyze market trends and drive category strategies.
• Advertising and Promotion: build campaigns and manage agency relationships.
• Innovation Management: participate in product development and testing.
• Leadership: lead by coaching and developing team members.

Skills

Data analysis

Leadership

Communication

Project management

Team collaboration

Education

Bachelor's Degree in Marketing

MBA (preferred)

Tools

Microsoft Office

Job description

Smithfield Foods, Inc. is seeking an Associate Brand Manager to join onsite in Smithfield, VA. You will lead marketing plans, analyze market trends, and collaborate with Insights, Sales, and Product teams to drive brand performance across Smithfield, Eckrich, and Nathan’s Famous.

You will develop category strategies, conduct pricing analyses, and support the rollout of innovative campaigns and products. The role emphasizes leadership and data-driven decision making.