Brand Strategy & Engagement Lead — Remote

Fuze Health Inc.; Clayton (MO); Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Dental

Vision

401(k)

Group life insurance

AD&D insurance

FSA/HSA

Commuter benefits

Disability insurance

Supplemental insurance plans

Flexible vacation time

Paid sick time

Paid holidays

Floating holidays

Parental leave

Lifestyle Spending Account

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning, messaging, and integrated narratives across campaigns, digital experiences, events, and audience engagement initiatives. Reporting to the VP of Marketing, you will align cross-functional teams to translate strategy into cohesive experiences.

You will shape persona frameworks, partner with Product Marketing, Sales, and Analytics, and drive consistent messaging across

Qualifications

• Proven experience developing and activating brand strategy across campaigns and digital experiences.
• Strong storytelling skills with the ability to translate complex concepts into clear messaging.
• Ability to collaborate across Marketing, Product, Sales, and Leadership.

Responsibilities

• Develop and activate enterprise and business-unit brand positioning across channels.
• Create messaging frameworks, value propositions, and audience narratives aligned to business priorities.
• Ensure consistency across brand messaging and customer communications.
• Translate insights into marketing narratives and personas to guide campaigns.
• Partner with Product Marketing, Sales, and Analytics to incorporate research and performance data.
• Support integrated campaign development and messaging alignment across Demand Gen and Creative teams.
• Help shape campaign narratives and audience engagement approaches across channels.

Skills

Brand strategy

Messaging frameworks

Audience narratives

Cross-functional collaboration

Campaign development

Marketing analytics

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning, messaging, and integrated narratives across campaigns, digital experiences, events, and audience engagement initiatives. Reporting to the VP of Marketing, you will align cross-functional teams to translate strategy into cohesive experiences.

You will shape persona frameworks, partner with Product Marketing, Sales, and Analytics, and drive consistent messaging across