Senior Brand Strategy & Engagement Lead - Remote

Fuze Health Inc.; Little Rock (AR); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Dental benefits

Vision benefits

401(k)

Life insurance

AD&D

FSA/HSA

Commuter benefits

Flexible vacation

Paid holidays

Parental leave

Lifestyle stipend

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of our brand positioning, business-unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive, audience-centered marketing experiences.

Responsibilities

• Develop and refine enterprise and business unit positioning
• Create messaging frameworks and audience narratives
• Ensure consistency across brand messaging and customer communications
• Translate complex concepts into clear audience-centered messaging
• Incorporate research and feedback into messaging and narratives
• Build persona frameworks to support strategy and activation
• Collaborate with Product Marketing, Sales, and Analytics re insights
• Support campaign development and messaging alignment across channels
• Shape campaign narratives and audience engagement approaches
• Ensure messaging consistency across digital, events, and sales enablement
• Contribute to strategic storytelling across marketing efforts
• Align event experiences with campaign messaging and brand priorities
• Contribute to conferences and customer events messaging
• Ensure consistent audience experiences across physical and digital channels
• Serve as connector across Marketing, Product Marketing, Events, Digital and Sales
• Develop scalable messaging frameworks and brand standards
• Contribute to an integrated, audience-focused marketing approach

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of our brand positioning, business-unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive, audience-centered marketing experiences.