Senior Brand Strategy & Engagement Leader — Remote

Fuze Health Inc.; Elm (PA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dental

Vision

401(k) retirement plan

Group life insurance

AD&D insurance

FSA/HSA

Commuter benefits

STD/LTD insurance

Parental leave

Job summary

Fuze Health is seeking a Senior Manager of Brand Strategy & Engagement to drive brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive marketing experiences that resonate with customers and partners.

Qualifications

• Lead brand strategy and messaging aligned to business priorities.
• Translate complex concepts into audience-centered narratives.
• Collaborate with Product Marketing, Demand Gen, Digital Experience, Events, and Sales.
• Develop personas and messaging frameworks to guide campaigns.
• Ensure consistency across digital experiences, events, and communications.

Responsibilities

• Develop and activate brand positioning for the company and business units.
• Create messaging frameworks, value propositions, and audience narratives.
• Ensure messaging alignment across campaigns, digital experiences, and events.
• Translate market insights into actionable messaging and marketing narratives.
• Support campaign narratives and audience engagement across channels.

Skills

Brand positioning

Messaging frameworks

Audience narratives

Campaign development

Cross-functional collaboration

Brand consistency

Job description

Fuze Health is seeking a Senior Manager of Brand Strategy & Engagement to drive brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive marketing experiences that resonate with customers and partners.