Brand Strategy Director: Data-Driven Brand Leadership

65 Insperity Support Services, L.P.; Town of Texas (WI); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Insperity is seeking a Brand Strategy Director to own the strategic stewardship and performance of the Insperity brand. The role ties brand strategy, advertising performance, and creative partnerships together with autonomy and senior stakeholder collaboration.

The position emphasizes strategic direction, analytical insight, and leadership in external agency partnerships to drive brand objectives and business outcomes across campaigns and channels.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related discipline required.
• Ten years of progressive experience spanning brand strategy, advertising performance, and agency management.
• Proven track record of owning advertising performance, analyzing data, and presenting recommendations.
• Experience with external creative and media agencies and strategic direction.

Responsibilities

• Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and standards.
• Monitors competitive landscape and market trends to inform strategy.
• Identifies brand partnerships and opportunities to boost awareness.
• Owns brand advertising performance, analyzes data, and recommends optimization.
• Manages day-to-day relationship with external advertising agency with clear direction.
• Communicates performance insights to stakeholders and briefs teams accordingly.
• Establishes KPIs and reports performance to leadership on a regular basis.
• Collaborates with creative leadership to ensure brand objectives are met across channels.
• Stays current on AI’s impact on brand discovery and advertising performance.

Skills

Brand strategy

Advertising performance

Agency management

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing or related

Job description

Insperity is seeking a Brand Strategy Director to own the strategic stewardship and performance of the Insperity brand. The role ties brand strategy, advertising performance, and creative partnerships together with autonomy and senior stakeholder collaboration.

The position emphasizes strategic direction, analytical insight, and leadership in external agency partnerships to drive brand objectives and business outcomes across campaigns and channels.