Brand Strategy Director

65 Insperity Support Services, L.P.; Town of Texas (WI); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Insperity is seeking a Brand Strategy Director to own the strategic stewardship and performance of the Insperity brand. The role ties brand strategy, advertising performance, and creative partnerships together with autonomy and senior stakeholder collaboration.

The position emphasizes strategic direction, analytical insight, and leadership in external agency partnerships to drive brand objectives and business outcomes across campaigns and channels.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related discipline required.
• Ten years of progressive experience spanning brand strategy, advertising performance, and agency management.
• Proven track record of owning advertising performance, analyzing data, and presenting recommendations.
• Experience with external creative and media agencies and strategic direction.

Responsibilities

• Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and standards.
• Monitors competitive landscape and market trends to inform strategy.
• Identifies brand partnerships and opportunities to boost awareness.
• Owns brand advertising performance, analyzes data, and recommends optimization.
• Manages day-to-day relationship with external advertising agency with clear direction.
• Communicates performance insights to stakeholders and briefs teams accordingly.
• Establishes KPIs and reports performance to leadership on a regular basis.
• Collaborates with creative leadership to ensure brand objectives are met across channels.
• Stays current on AI’s impact on brand discovery and advertising performance.

Skills

Brand strategy

Advertising performance

Agency management

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing or related

Job description

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide. Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen. We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through RippleMatch’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

The Brand Strategy Director is a senior individual contributor responsible for the strategic stewardship, performance, and market presence of the Insperity brand. This role sits at the intersection of brand strategy, advertising performance, and creative partnership, requiring someone who is equally comfortable in the data and in the room with creative leadership, agency partners, and senior stakeholders. This is not a traditional brand management role. The Brand Strategy Director brings a clear, informed point of view to every dimension of the brand and operates with a high degree of autonomy, brings recommendations forward without being asked.

Responsibilities

• Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and brand standards, partnering closely with the Director, Creative to ensure the brand is expressed consistently and effectively across all channels and touchpoints.
• Monitors the competitive landscape, consumer behavior, and emerging market trends, bringing forward insights and strategic recommendations that keep Insperity’s brand relevant and differentiated.
• Identifies and evaluates brand partnership and placement opportunities that enhance awareness and engagement with target audiences.
• Owns the performance of Insperity’s brand advertising portfolio, independently analyzing campaign data, drawing meaningful conclusions, and bringing forward optimization recommendations without being prompted.
• Serves as the primary day-to-day relationship owner with the external advertising agency, providing clear strategic direction, managing performance expectations, and ensuring all work is aligned to brand objectives and business outcomes.
• Communicates brand advertising performance, insights, and recommendations to internal stakeholders including creative and agency operations, providing the context and direction needed to brief, prioritize, and execute work effectively.
• Establishes and maintains a rigorous approach to brand KPIs, tracking performance across campaigns, channels, and audience segments, and telling the performance story clearly to leadership on a regular basis.
• Partners with the Director, Creative as a strategic brand voice, bringing a clear and informed point of view on how creative work reflects and advances brand objectives, and contributing substantive feedback that elevates the work rather than simply evaluating it against guidelines.
• Ensures that visual expression, messaging, and storytelling across all creative output consistently reinforces Insperity’s brand positioning and resonates with target audiences.
• Collaborates with agency operations and creative teams to submit jobs, provide strategic context for requests, and help educate internal partners on brand standards and advertising objectives.
• Stays current on how AI is reshaping brand discoverability, advertising performance, and competitive positioning, bringing a proactive point of view on what it means for Insperity’s brand strategy.
• Leverages AI tools to enhance research, competitive analysis, and performance insight development, integrating emerging capabilities into the work in a way that raises the quality and efficiency of the function.

Qualifications

• Bachelor’s Degree in Marketing, Communications, a related discipline, or equivalent work experience is required.
• Ten years of progressive experience spanning brand strategy, advertising performance, and agency management, with demonstrated success across multiple disciplines rather than deep expertise in only one.
• Proven track record of independently owning advertising performance, analyzing data, identifying optimization opportunities, and presenting actionable recommendations to senior leadership.
• Experience working directly with external creative and media agencies, providing strategic direction, managing performance expectations, and holding partners accountable to brand and business objectives.
• Demonstrated ability to partner effectively with an external media agency and an internal creative agency providing strategic direction, managing performance expectations, and holding partners accountable to brand and business objectives.
• Strong track record of partnering with creative leadership to translate brand strategy into effective creative execution, aligning on priorities and working toward shared brand and business goals.
• B2B marketing experience is preferred.
• Candidates with B2C backgrounds who demonstrate the ability to apply brand and performance thinking to complex, considered-purchase categories will be strongly considered.
• Advanced analytical capability with the ability to independently assess advertising performance data, identify what is working and what is not, and translate those insights into clear and actionable recommendations for leadership and agency partners.
• Strategic and creative fluency with an ability to evaluate creative work against brand objectives with a specific and informed point of view in order to articulate what great looks like in a way that earns the respect of creative leadership.
• Clear and confident brand voice with the ability to define what Insperity stands for, defend it when necessary, and evolve it thoughtfully as the market changes.
• Ability to manage external agency relationships with a combination of strategic clarity and high expectations, providing direction that is specific enough to be actionable and holding partners accountable to the outcomes that matter.
• Ability to operate with a high degree of autonomy and initiative, bringing recommendations forward without being asked and identifying opportunities before they become problems.
• Ability to build trusted relationships across a matrixed organization with creative teams, agency partners, senior leadership, and cross-functional stakeholders through expertise, follow through, and consistent delivery.

Insperity provides a reasonable compensation range for each posted role in accordance with applicable pay‑transparency laws. Actual compensation is influenced by a variety of job‑related factors, including skills, experience, and geographic location. The compensation range for this position, representing the pay span across all locations where this role may be filled is

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law, including criminal arrest and/or conviction records.

Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!