Senior Creative Strategist - Data-Driven Brand Strategy

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution across advertising, sports partnerships, internal campaigns, and events.

You will guide the end-to-end creative lifecycle, translate insights into compelling briefs, and oversee testing to prove ROI. This role reports into the Director, Creative Strategy and collaborates with Brand Strategy and Campaign Creative to drive impactful, award-winning work.

Qualifications

• 8+ years in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.

Responsibilities

• Own the end-to-end creative lifecycle: Generate insights, formulate strategy, work with creatives, and lead testing to validate concepts.
• Stay on the pulse: Gather insights on audience perception and needs to inform strategy.
• Lead creative testing and partner across Brand Strategy, Brand Management, and Campaign Creative to ensure strategic and creative alignment.

Skills

Creative strategy

Brand planning

Creative insights

Advertising

Sports partnerships

Presentation skills

Stakeholder influence

Education

BA/BS

Job description

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution across advertising, sports partnerships, internal campaigns, and events.

You will guide the end-to-end creative lifecycle, translate insights into compelling briefs, and oversee testing to prove ROI. This role reports into the Director, Creative Strategy and collaborates with Brand Strategy and Campaign Creative to drive impactful, award-winning work.