Senior Creative Strategist: Data-Driven Brand Architect

salesforce.com, inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

You will translate insights into potent creative strategies, oversee validation testing, and align with Brand Strategy, Brand Management, and Campaign Creative to drive brand awareness and ROI.

Qualifications

• 8+ years in creative strategy, brand planning, or insights/research.
• 3+ years in B2B tech or large global brands.
• Strong portfolio of briefs and strategies with measurable impact and awards.
• Excellent written, verbal, and presentation skills to influence teams.
• Experience in advertising, sports partnerships, events, and internal comms.
• BA/BS required; MBA is a plus.

Responsibilities

• Own end-to-end creative lifecycle from insights to validation.
• Gather insights to understand audience needs and perception.
• Differentiate the brand by monitoring the competitive landscape.
• Develop and translate data into actionable audience insights.
• Lead creative testing with vendors and internal teams to prove ROI.
• Collaborate with Brand Strategy, Brand Management, and Campaign Creative.

Skills

Creative strategy

Brand planning

Data-driven insights

Presentation & storytelling

Cross-functional collaboration

Influencing executives

Education

BA/BS required

MBA a plus

Job description

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

You will translate insights into potent creative strategies, oversee validation testing, and align with Brand Strategy, Brand Management, and Campaign Creative to drive brand awareness and ROI.