Brand Strategy & Content Growth Leader

Irvine Company Chicago; Irvine (CA); On-site; USD 182,000 - 234,000; Full time

Job summary

Irvine Company Retail Properties (a division of Irvine Company) seeks a Senior Director, Brand Strategy & Management to lead branding programs for a portfolio of over 40 shopping centers. You will translate enterprise standards into compelling storytelling and ensure premium execution across digital and physical platforms.

Leadership in B2C and B2B marketing, collaboration with cross-functional teams, and the integration of AI/martech will be key to driving leasing, foot traffic, and center

Qualifications

• Transform big ideas into omni-channel campaigns that accelerate branding and leasing objectives.
• Deep expertise in B2B and consumer behavior, retail marketing, and multi-platform campaign execution.
• Mastery of core branding principles and copywriting for headlines and body copy.

Responsibilities

• Set the creative vision for retail branding and align with business objectives and customer needs.
• Develop and manage the retail content strategy and calendar to drive leasing, foot traffic, and sales.
• Lead multi-format content development—from digital to experiential assets—through concept to delivery.
• Direct internal teams and external agencies to maintain high-quality design and production standards.
• Oversee social and earned media strategies, and measure performance against brand narratives.
• Collaborate with Portfolio Marketing, Leasing, Asset Management, and Operations to activate content across the portfolio.
• Execute customer marketing strategies across B2C segments to convey retail center value.
• Produce high-impact pitch materials, brochures, and B2B thought leadership for brokers and retailers.
• Integrate AI and martech tools to optimize workflows and adapt to changing consumer behaviors.
• Partner with analytics teams to evaluate campaign performance, ROI, customer personas, and segmentation.

Skills

Brand strategy

Content creation

Creative direction

Education

Bachelor's Degree

Job description

Irvine Company Retail Properties (a division of Irvine Company) seeks a Senior Director, Brand Strategy & Management to lead branding programs for a portfolio of over 40 shopping centers. You will translate enterprise standards into compelling storytelling and ensure premium execution across digital and physical platforms.

Leadership in B2C and B2B marketing, collaboration with cross-functional teams, and the integration of AI/martech will be key to driving leasing, foot traffic, and center