Growth-Focused Brand Marketing Manager

The RDI Group; Irvine (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

The RDI Group is seeking a Marketing Manager to lead brand growth, consumer engagement, and multi-channel marketing initiatives in Irvine. You will craft plans that build awareness, acquire customers, retain them, and grow categories across digital, CRM, and retail channels.

You’ll collaborate with product, sales, and creative teams to execute campaigns, analyze results, and optimize ROI while guiding brand strategy and content creation for sustained impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, ideally in consumer brands or wellness sectors.
• Proven track record with integrated marketing campaigns across channels.

Responsibilities

• Develop annual and quarterly marketing plans aligned with objectives.
• Refine brand messaging and visual identity for consistent communication.
• Lead go-to-market strategies for new products and innovations.
• Run campaigns across digital, social, retail, PR and events.
• Manage CRM, segmentation, automation and testing programs.
• Analyze performance, optimize spend, and report ROI to stakeholders.
• Collaborate cross-functionally with product, sales, and operations.

Skills

Brand strategy

Campaign management

Digital marketing

CRM & email marketing

SEO & analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Job description

The RDI Group is seeking a Marketing Manager to lead brand growth, consumer engagement, and multi-channel marketing initiatives in Irvine. You will craft plans that build awareness, acquire customers, retain them, and grow categories across digital, CRM, and retail channels.

You’ll collaborate with product, sales, and creative teams to execute campaigns, analyze results, and optimize ROI while guiding brand strategy and content creation for sustained impact.