Brand Strategy Associate Manager (Hybrid)

Ninjakitchen; Needham (MA); Hybrid; USD 61,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Employee stock purchase program

Paid time off

Job summary

SharkNinja in Needham, MA is seeking an Associate Brand Manager to own the product roadmap, go-to-market strategies, and brand voice across packaging, advertising, PR and digital channels. This hybrid role blends strategy with hands-on execution in a fast-moving consumer goods environment.

You’ll partner with Product Development, Creative Services and Marketing to translate consumer insights into compelling campaigns, build a strong category story, and support post-launch evaluation and

Qualifications

• 2-3 years of marketing experience required.
• Experience with consumer insights to develop campaigns.
• Experience in creative / media development and new product launches.
• Bachelor’s degree in marketing; MBA preferred.

Responsibilities

• Support development and execution of product innovation strategies and go-to-market plans.
• Define category strategies and translate data into insights for roadmap.
• Collaborate on brand communication strategies across channels.
• Identify consumer propositions with insights and align with cross-functional teams.
• Communicate value propositions to sales and deliver sell stories.
• Conduct post-launch evaluations and share improvements.

Skills

Marketing experience

Brand planning

Messaging & positioning

Communication

Cross-functional collaboration

Presentation skills

Data insights

Education

Bachelor’s degree in marketing or equivalent

MBA preferred

Job description

SharkNinja in Needham, MA is seeking an Associate Brand Manager to own the product roadmap, go-to-market strategies, and brand voice across packaging, advertising, PR and digital channels. This hybrid role blends strategy with hands-on execution in a fast-moving consumer goods environment.

You’ll partner with Product Development, Creative Services and Marketing to translate consumer insights into compelling campaigns, build a strong category story, and support post-launch evaluation and