Hybrid Marketing Activation Manager, Multi-Channel Growth

SmartRecruiters, Inc.; El Segundo (CA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Mattel is seeking an Associate Marketing Activation Manager to support the Marketing Activation team with integrated planning, consumer insights, and cross-functional execution. The role translates global strategies into locally relevant plans and leads key activation initiatives across channels to drive brand and sales growth.

The ideal candidate has 5+ years of marketing experience in multi-channel retail or consumer products, strong PowerPoint and Excel skills, and the ability to present to

Qualifications

• 5+ years of marketing experience in multi-channel Retail or Consumer Products.
• Integrated marketing across paid media and owned channels including e-commerce, retail stores, email, social, and direct mail.
• Excellent written and verbal communication, time management, and quantitative/analytical skills.
• Ability to build compelling visual marketing presentations; strong PowerPoint and Excel skills.

Responsibilities

• Marketing Planning & Activation: translate brand strategies into integrated marketing plans and briefs across Mattel Games.
• Promotional Strategy and Execution: lead promotional activity timelines for the year and present approach and performance.
• Channel Execution: lead day-to-day activation across Mattel Games segments and monitor performance.
• Category Research & Analysis: leverage consumer, category, competitive data to inform plans and opportunities.

Skills

Marketing experience

Multi-channel marketing

Paid media

PowerPoint

Excel

Analytical skills

Education

MBA preferred

Marketing degree

Job description

Mattel is seeking an Associate Marketing Activation Manager to support the Marketing Activation team with integrated planning, consumer insights, and cross-functional execution. The role translates global strategies into locally relevant plans and leads key activation initiatives across channels to drive brand and sales growth.

The ideal candidate has 5+ years of marketing experience in multi-channel retail or consumer products, strong PowerPoint and Excel skills, and the ability to present to