Brand Strategy & Activation Leader (Hybrid)

Mattel, Inc.and Subsidiaries; East Aurora (NY); On-site; USD 104,000 - 123,000; Full time

Benefits offered by this job

In-office Mon-Thu

Friday work-from-home

Job summary

Mattel, Inc. and Subsidiaries in New York seeks a Manager, Brand Strategy & Activation to define long-term brand vision, positioning, and cross-category strategy across content, retail, experiences, and franchise touchpoints.

You will translate insights into actionable brand strategies, lead activations, and collaborate with agency partners to deliver cohesive brand experiences while influencing senior stakeholders through confident presentations.

Qualifications

• 6+ years of marketing experience with brand strategy focus.
• Experience in franchise strategy and cross-platform storytelling.
• Proven ability to lead cross-functional teams and manage partnerships.

Responsibilities

• Define and evolve global brand positioning, architecture, and messaging across franchise and product lines.
• Lead integrated brand activations across key franchise moments with marketing and retail partners.
• Translate consumer insights into actionable brand strategies and campaigns across platforms.
• Partner with regional teams to align on media strategy and go-to-market execution.
• Oversee development of brand assets, visual identity, and global guardrails for scalable execution.

Skills

Brand strategy

Franchise strategy

Cross-functional leadership

Storytelling

Brand activation

Public speaking

Job description

Mattel, Inc. and Subsidiaries in New York seeks a Manager, Brand Strategy & Activation to define long-term brand vision, positioning, and cross-category strategy across content, retail, experiences, and franchise touchpoints.

You will translate insights into actionable brand strategies, lead activations, and collaborate with agency partners to deliver cohesive brand experiences while influencing senior stakeholders through confident presentations.