Dolls Marketing Activation Lead

Mattel; El Segundo (CA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Mattel seeks an Associate Manager, Marketing Activation for Dolls in the US to translate global brand strategies into locally relevant activation plans that drive growth and consumer engagement across retailers and omnichannel partners.

The candidate will collaborate with Global Brand Marketing, Sales, Omnichannel Retail Marketing, and other functions to deliver impactful programs, manage timelines, and measure success in a fast-paced environment.

Qualifications

• 5 years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products.
• Experience developing and executing integrated marketing programs across retail and omnichannel environments.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical skills with experience interpreting sales, retail, consumer, and marketing performance data.

Responsibilities

• Develop integrated marketing plans for US Dolls activation across retail and omnichannel.
• Lead retailer activation plans, marketing briefs, and promotional calendars for assigned brands.
• Analyze POS performance and consumer insights to guide strategy and improve marketing effectiveness.
• Prepare retailer materials, seasonal selling tools, and business updates for leadership.

Skills

Marketing

Cross-functional leadership

Project management

Analytical skills

Communication

PowerPoint

Excel

Education

MBA

Tools

PowerPoint

Excel

Job description

Mattel seeks an Associate Manager, Marketing Activation for Dolls in the US to translate global brand strategies into locally relevant activation plans that drive growth and consumer engagement across retailers and omnichannel partners.

The candidate will collaborate with Global Brand Marketing, Sales, Omnichannel Retail Marketing, and other functions to deliver impactful programs, manage timelines, and measure success in a fast-paced environment.