Brand Stewardship & Strategy Lead

University of Minnesota; Minneapolis (MN); Hybrid; USD 78,000 - 80,000; Full time

Benefits offered by this job

Competitive wages & benefits

Tuition benefit program

Job summary

The Brand Marketing Strategist at the University Marketing Communications team will oversee brand standards and ensure consistent application across units and channels. Reporting to the Brand Manager, this role drives brand stewardship and compliance while supporting training resources for communicators.

This hybrid position requires 2-3 days in-office weekly with in-person attendance for key meetings. The department emphasizes collaboration, equity, and shared success as it promotes university

Qualifications

• BA/BS degree in communications, journalism, marketing, art or related field.
• Four years of professional marketing communications experience, including managing brand systems and marketing communications projects.
• Proven ability to apply brand principles and standards across marketing channels.
• Strong verbal/written communication skills.
• Ability to manage multiple projects in a collaborative, deadline-driven environment.
• Strong interpersonal skills and ability to work with diverse partners and perspectives.
• Outstanding project management skills and decision-making.
• Demonstrated ability to work effectively in teams with diverse communities and cultures.
• Ability to facilitate work of various departments to accomplish common goals.
• Very detail-oriented.

Responsibilities

• Communicates brand policies and standards and suggests updates as technology evolves.
• Provide day-to-day management of brand trademarks and related assets, including management of brand email and inquiries, brand audits and compliance reviews.
• Counsels units on brand policies and standards in collaboration with brand manager; serves on UMN sign committee.
• Assists with developing relevant marketing and brand management trainings and resources.
• Assists with and maintains brand management programs.
• Assists with developing marketing plans and presentations on brand and marketing initiatives.
• Supports and assists Senior Account Services Director and Senior Brand Strategist on key marketing initiatives.
• Maintains a commitment to the University's goals that encourage equity and diversity.

Skills

Brand stewardship

Brand management

Project management

Communication skills

Education

BA/BS degree in communications, journalism, marketing, art or related field

Job description

The Brand Marketing Strategist at the University Marketing Communications team will oversee brand standards and ensure consistent application across units and channels. Reporting to the Brand Manager, this role drives brand stewardship and compliance while supporting training resources for communicators.

This hybrid position requires 2-3 days in-office weekly with in-person attendance for key meetings. The department emphasizes collaboration, equity, and shared success as it promotes university