Brand Stewardship & Engagement Specialist

University of Virginia; Charlottesville (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

University Communications at the University of Virginia seeks a Brand Engagement Associate to lead and coordinate marketing plans and programs that uphold UVA’s brand standards. You will work with the Marketing and Brand Strategy team to guide execution, measure impact, and support broader initiatives across the university community.

You will manage BrandDot resources, advise campus partners on branding and help develop campaigns, training, and governance for consistent, high-quality brand

Qualifications

• Bachelor's degree with 3+ years in brand management or marketing.
• Experience in complex or decentralized environments is preferred.

Responsibilities

• Steward brand standards ecosystem, BrandDot, [e-mail], OnBrand e-newsletter and Brand Camp training.
• Maintain brand.virginia.edu and oversee account requests for the platform.
• Collaborate with Marketing, Social Media, Digital Development, Licensing and Creative Studios teams to manage lifecycle and resources.
• Develop approaches to bolster brand stewardship across schools, units and departments; advise on brand application.
• Monitor brand inquiries and data-informed enhancements to guidance, templates and support services.
• Support the visual expression of the University brand across branded environments.

Skills

Professional communication

Organization

Collaboration

Feedback management

Mentoring

Marketing principles

MS Office Suite

Adobe Creative Suite

Digital publishing

Email marketing

Marketing Cloud familiarity

KPIs & measurement

Education

Bachelor's degree

Tools

Microsoft Office Suite

Adobe Creative Suite

Marketing Cloud

CMS/Web platforms

Job description

University Communications at the University of Virginia seeks a Brand Engagement Associate to lead and coordinate marketing plans and programs that uphold UVA’s brand standards. You will work with the Marketing and Brand Strategy team to guide execution, measure impact, and support broader initiatives across the university community.

You will manage BrandDot resources, advise campus partners on branding and help develop campaigns, training, and governance for consistent, high-quality brand