Brand Strategy & Stewardship Lead

University of Minnesota; Saint Paul (MN); Hybrid; USD 78,000 - 80,000; Full time

Benefits offered by this job

Competitive wages

Tuition/education benefits

Healthcare and dependent care FSAs

HSA contributions

Disability and life insurance

Wellbeing program

Excellent retirement plans

Public Service Loan Forgiveness

Job summary

University of Minnesota is seeking a Brand Marketing Strategist to manage brand standards, provide strategic direction, and support training across units. The role partners with the Brand Manager to ensure compliant brand application while driving equity and diversity in university communications.

The position is hybrid (in-office 2–3 days/week) with collaboration across departments and stakeholders. Salary range and benefits reflect a comprehensive UMN package.

Qualifications

• BA/BS degree in communications, journalism, marketing, art or related field.
• Four years of professional marketing communications experience, including managing brand systems and marketing communications projects.
• Proven ability to apply brand principles and standards across marketing channels.
• Strong verbal/written communication skills.
• Ability to manage multiple projects in a collaborative, deadline-driven environment.
• Strong interpersonal skills and a demonstrated ability to work effectively with diverse partners and perspectives.
• Outstanding project management skills and decision-making.
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.
• Ability to facilitate work of various departments to accomplish common goals.
• Very detail-oriented.

Responsibilities

• Brand Stewardship and Support 55%: Communicates brand policies and standards and suggests updates as technology evolves.
• Brand Stewardship and Support 55%: Manage brand trademarks/assets and brand inquiries, audits, and compliance.
• Brand Stewardship and Support 55%: Counsel units on brand policies and serve on UMN sign committee.
• Brand Stewardship and Support 55%: Develop trainings and resources for brand management.
• Brand Stewardship and Support 55%: Maintain brand management programs and develop marketing plans.
• Brand Stewardship and Support 55%: Support Senior Account Services Director and Senior Brand Strategist on initiatives.
• Brand Stewardship and Support 55%: Align with University goals on equity and diversity.
• Project Management 30%: Gather/document project requirements with stakeholders and clients.
• Project Management 30%: Translate requirements into project brief and run team meetings.
• Project Management 30%: Provide details to teams and manage all project development aspects.
• Project Management 30%: Direct content, design, and development to meet needs.
• Project Management 30%: Determine channels to fulfill needs and address challenges.
• Project Management 30%: Identify/resolving barriers to objectives.
• Project Management 30%: Track progress and report status through lifecycle.
• Project Management 30%: Collaborate with Measurement/Analytics on reports.
• Project Management 30%: Build relationships with university communicators and external entities.
• Professional Development 10%: Complete training and education relevant to responsibilities.
• Professional Development 10%: Stay current on brand identity, PM, and tech trends.
• Other duties 5%: Assist with other marketing and digital projects as needed.

Skills

Brand management

Project management

Communication skills

Interpersonal skills

Team collaboration

Detail-oriented

Education

BA/BS degree in communications, journalism, marketing, art or related field

Job description

University of Minnesota is seeking a Brand Marketing Strategist to manage brand standards, provide strategic direction, and support training across units. The role partners with the Brand Manager to ensure compliant brand application while driving equity and diversity in university communications.

The position is hybrid (in-office 2–3 days/week) with collaboration across departments and stakeholders. Salary range and benefits reflect a comprehensive UMN package.