Brand Engagement & Stewardship Specialist

The Rector & Visitors of the University of Virginia; Charlottesville (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

University Communications at the University of Virginia seeks a Brand Engagement Associate to join the Marketing and Brand Strategy team. You will develop and manage marketing plans, coordinate brand initiatives, and ensure consistent application of UVA's brand standards across the University community.

Collaborate cross-functionally with colleagues in Marketing, Social Media, Digital Development and User Experience to guide campaigns, maintain BrandDot, support events, and measure program

Qualifications

• Bachelor's degree with 3+ years in brand management, marketing, advertising, or communications in complex or decentralized environments.
• Experience collaborating across multiple University Communications teams.
• Strong written and verbal communication skills.

Responsibilities

• Steward brand standards ecosystem and BrandDot, and oversee brand resources for ~10,000 active users.
• Partner with Marketing and Brand Strategy, Social Media, Digital Development and UX teams to manage lifecycle of brand resources.
• Coordinate and implement approaches to bolster brand stewardship and compliance across University schools and departments.
• Monitor brand inquiries and enhance guidance, templates, and support services based on data.
• Support visual expression of the University brand in collaboration with University Communications teams.
• Update contact lists of communicators and leaders across the University.
• Lead cross-functional projects and measure performance of brand programs.

Skills

Communication skills

Organizational skills

Team player

Feedback culture

Mentoring staff

Marketing principles

MS Office

Adobe Suite

Digital publishing

KPIs

Education

Bachelor's degree in Marketing/Communications

Tools

Marketing Cloud

CMS platforms

Job description

University Communications at the University of Virginia seeks a Brand Engagement Associate to join the Marketing and Brand Strategy team. You will develop and manage marketing plans, coordinate brand initiatives, and ensure consistent application of UVA's brand standards across the University community.

Collaborate cross-functionally with colleagues in Marketing, Social Media, Digital Development and User Experience to guide campaigns, maintain BrandDot, support events, and measure program