Brand Strategy & Stewardship Lead

University of Minnesota; Twin Cities (CA); Hybrid; USD 78.000 - 80.000; Vollzeit

Benefits dieser Stelle

Competitive wages

Generous time off

Tuition assistance

Health insurance

Retirement plans

Employee wellbeing program

Transit benefits

Zusammenfassung

The University of Minnesota is seeking a Brand Marketing Strategist in the Twin Cities to lead brand stewardship, apply brand standards, and support training resources across units and channels.

Reporting to Brand Manager, you will collaborate with campus partners, manage inquiries, support campaigns, and help translate strategy into practical brand applications. This role is hybrid with 2–3 days in-office per week and standard benefits.

Qualifikationen

• BA/BS degree in communications, journalism, marketing, art or related field.
• Four years of professional marketing communications experience, including managing brand systems and marketing communications projects.
• Proven ability to apply brand principles and standards across marketing channels.
• Strong verbal/written communication skills.
• Ability to manage multiple projects in a collaborative, deadline-driven environment.
• Strong interpersonal skills and a demonstrated ability to work effectively with diverse partners and perspectives.
• Outstanding project management skills and decision-making.
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.
• Ability to facilitate work of various departments to accomplish common goals.
• Very detail-oriented.

Aufgaben

• Brand Stewardship and Support: Communicates brand policies and standards and suggests updates as technology evolves.
• Provide day-to-day management of brand trademarks and assets, including management of brand email and inquiries, brand audits and compliance reviews.
• Counsels units on brand policies and standards in collaboration with brand manager; serves on UMN sign committee.
• Assists with developing relevant marketing and brand management trainings and resources.
• Assists with and maintains brand management programs.
• Assists with developing marketing plans and presentations on brand and marketing initiatives.
• Supports and assists Senior Account Services Director and Senior Brand Strategist on key marketing initiatives.
• Maintains a commitment to the University’s goals that encourage equity and diversity.
• Project Management: Works with stakeholders and clients to gather and document project requirements.
• Responsible for translating requirements into project brief and facilitating project team meetings.
• Provides background and details to project teams and manages all aspects of project development.
• Provides strategic direction to ensure content, design, and development to meet project and client needs.
• Determines appropriate channels to fulfill a business need or address a challenge.
• Identifies and resolves barriers to meeting project objectives.
• Tracks project process in project management system, providing status reports to University Marketing Communications leaders through project lifecycle.
• Collaborates with Measurement and Analytics team to develop project reports.
• Establishes strong working relationships and regular contact with University communicators and external entities.
• Professional Development: Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position.
• Stays current on brand identity, project management, and technology trends.
• Other duties as assigned: Assists with other marketing and digital projects as they arise.

Kenntnisse

Brand systems

Marketing communications

Project management

Cross-functional collaboration

Verbal/written communication

Ausbildung

BA/BS degree in communications, journalism, marketing, art or related field

Jobbeschreibung

The University of Minnesota is seeking a Brand Marketing Strategist in the Twin Cities to lead brand stewardship, apply brand standards, and support training resources across units and channels.

Reporting to Brand Manager, you will collaborate with campus partners, manage inquiries, support campaigns, and help translate strategy into practical brand applications. This role is hybrid with 2–3 days in-office per week and standard benefits.