Brand Engagement & Standards Lead

Commonwealth of VA Careers; Charlottesville (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

University Communications in Charlottesville, Virginia, seeks a Brand Engagement Associate to advance UVA’s brand strategy. You will coordinate branding programs, manage BrandDot, and guide brand application across schools and units. Collaborate with Marketing, Brand Strategy, Social Media, Digital Development and UX teams.

Mentor junior staff and help measure program impact. Requirements include a bachelor’s degree and 3+ years in brand/marketing in complex environments.

Qualifications

• Bachelor's degree with 3+ years of professional experience in brand management, marketing, advertising, or communications, especially in complex or decentralized environments.

Responsibilities

• Steward brand standards and governance across university channels.
• Coordinate brand initiatives with cross-functional teams including Marketing, Social Media, Digital Development and UX.
• Monitor brand inquiries and update guidance/tools as needed.
• Mentor junior staff and collaborate on program measurement.

Skills

Professional skills

Organizational skills

Team player

Feedback handling

Mentoring

Marketing principles

MS Office

Adobe Creative Suite

Digital publishing

CMS platforms

KPIs & reporting

Education

Bachelor's degree

Tools

Marketing Cloud

CMS/Website CMS

Job description

University Communications in Charlottesville, Virginia, seeks a Brand Engagement Associate to advance UVA’s brand strategy. You will coordinate branding programs, manage BrandDot, and guide brand application across schools and units. Collaborate with Marketing, Brand Strategy, Social Media, Digital Development and UX teams.

Mentor junior staff and help measure program impact. Requirements include a bachelor’s degree and 3+ years in brand/marketing in complex environments.