Brand Sponsorship Specialist - Cycling

Garmin; Olathe (KS); On-site; USD 65,000 - 90,000; Full time

Job summary

Garmin is seeking a full-time Brand Sponsorship Specialist - Cycling at our U.S. headquarters in the Greater Kansas City area. You will identify and implement sponsorships, activations and promotional programs to expose Garmin products and build brand value.

You will manage day-to-day sponsorships and events, plan marketing activities, and maintain relationships with sponsored athletes and events while traveling as needed.

Qualifications

• Bachelor’s degree in business/marketing/communications or related field.
• 1+ year marketing or Garmin experience.
• Strong written and verbal communication skills.
• Ability to organize, interpret and present sponsorship data.
• Build presentation materials and present to management.
• Positive, detail-oriented, organized, team-oriented and self-starter.

Responsibilities

• Identify and implement strategic sponsorships, activations and promotional programs.
• Work onsite at events to grow Garmin product awareness and revenue.
• Manage day-to-day responsibilities related to sponsorships, promotions, and events.
• Proactively seek new sponsorship opportunities to grow Garmin’s business.
• Be the main contact to sponsored athletes/events and fulfill Garmin obligations.
• Plan/host marketing activities to build relationships and educate others about Garmin products.

Skills

Marketing

Communication

Presentation

Project management

Teamwork

Detail-oriented

Education

Bachelor’s Degree in Business/Marketing/Advertising/Communications or related field

Tools

PowerPoint

Excel

Microsoft Office

Job description

Overview

We are seeking a full-time Brand Sponsorship Specialist - Cycling at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for identifying and implementing strategic sponsorships, activations and promotional programs that give exposure to Garmin products and build awareness and value in the Garmin brand.

Essential Functions

• Work onsite at events to grow Garmin product awareness and revenue
• Be an energetic and authentic brand ambassador for Garmin along with being creative, outgoing, social and have a positive can-do attitude
• Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions, and events
• Proactively look for new sponsorship opportunities to grow Garmin’s business
• Be the main point of contact to sponsored athletes/events and ensure the fulfillment of their obligations to Garmin
• Evaluate unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin’s marketing objectives
• Attend/represent Garmin’s interest at sanctioned sponsor events and other grass roots and non-sponsored events
• Establish ROI goals for various activation components and track performance against objectives
• Maintain budgets, create detailed reports of all activation programs, and create a process to activate locally at events
• Evaluate qualitatively/quantitatively each event/program and continuously improve measures of success
• Plan/host marketing activities to build relationships and educate others about Garmin products
• Maintain a level of professional knowledge of sponsorship options available to Garmin
• Provide activity reports to the marketing stakeholders and research findings as requested by Garmin management
• Maintain user expertise in the operations of all relevant Garmin products
• Willingness to travel

Basic Qualifications

• Bachelor’s Degree in Business, Marketing, Advertising, Communication, Journalism or related field AND a minimum of 1 year marketing or Garmin experience
• Work proactively/effectively with periodic supervision and demonstrate excellent follow-up skills with proven success in meeting deadlines
• Demonstrates strong and effective verbal, written and interpersonal communication skills
• Ability to organize, interpret and present various sponsorship data
• Build presentation materials and present plan to management
• Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and manage time in a fast paced, deadline-driven environment
• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and sponsorship/event schedules
• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel

Desired Qualifications

• Marketing internship experience
• Experience working in the cycling industry

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits