Brand Sponsorship Specialist - Run

Garmin Ltd.; Olathe (KS); On-site; USD 55,000 - 75,000; Full time

Job summary

Garmin Ltd. in the U.S. headquarters in the Greater Kansas City area seeks a full-time Brand Sponsorship Specialist - Run to identify and implement strategic sponsorships, activations and promotional programs that raise exposure for Garmin products and strengthen the Garmin brand.

You will work onsite at events, act as a dynamic brand ambassador, manage day-to-day sponsorship operations, evaluate opportunities, maintain budgets, and report results to Garmin management, with travel as required.

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising, Communications or related field.
• Minimum 1 year of marketing or Garmin experience.
• Proactive with strong follow-up and ability to meet deadlines.
• Strong verbal, written and interpersonal communication skills.
• Ability to organize, interpret and present sponsorship data.
• Experience building presentation materials and presenting plans to management.
• Detail oriented, organized, team oriented, self-starter who can manage multiple priorities.
• Proficiency with Microsoft Office (PowerPoint and Excel).

Responsibilities

• Work onsite at events to grow Garmin product awareness and revenue.
• Be an energetic and authentic brand ambassador for Garmin.
• Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions, and events.
• Proactively look for new sponsorship opportunities to grow Garmin’s business.
• Be the main point of contact to sponsored athletes/events and ensure obligations are fulfilled.
• Evaluate unsolicited sponsorship opportunities and align with Garmin’s marketing objectives.
• Attend/represent Garmin at sponsor events and grassroots activities.
• Establish ROI goals for activation components and track performance against objectives.
• Maintain budgets and create detailed activation reports.
• Evaluate programs and continuously improve measures of success.
• Plan/host marketing activities to educate others about Garmin products.
• Maintain knowledge of sponsorship options available to Garmin.
• Provide activity reports to marketing stakeholders.

Skills

Verbal communication

Written communication

Interpersonal skills

Data interpretation

Presentation skills

Teamwork

Self-starter

Time management

Organizational skills

Education

Bachelor's degree in Business/Marketing/Advertising/Communications or related field

Tools

PowerPoint

Excel

Microsoft Office

Job description

We are seeking a full-timeBrand Sponsorship Specialist - Run at Garmin's U.S. headquarters in the Greater Kansas City area.

In this role, you will be responsible for identifying and implementing strategic sponsorships, activations and promotional programs that give exposure to Garmin products and build awareness and value in the Garmin brand.

Essential Functions

• Work onsite at events to grow Garmin product awareness and revenue
• Be an energetic and authentic brand ambassador for Garmin along with being creative, outgoing, social and have a positive can-do attitude
• Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions, and events
• Proactively look for new sponsorship opportunities to grow Garmin’s business
• Be the main point of contact to sponsored athletes/events and ensure the fulfillment of their obligations to Garmin
• Evaluate unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin’s marketing objectives
• Attend/represent Garmin’s interest at sanctioned sponsor events and other grass roots and non-sponsored events
• Establish ROI goals for various activation components and track performance against objectives
• Maintain budgets, create detailed reports of all activation programs, and create a process to activate locally at events
• Evaluate qualitatively/quantitatively each event/program and continuously improve measures of success
• Plan/host marketing activities to build relationships and educate others about Garmin products
• Maintain a level of professional knowledge of sponsorship options available to Garmin
• Provide activity reports to the marketing stakeholders and research findings as requested by Garmin management
• Maintain user expertise in the operations of all relevant Garmin products
• Willingness to travel

Basic Qualifications

• Bachelor’s Degree in Business, Marketing, Advertising, Communication, Journalism or related field AND a minimum of 1 year marketing or Garmin experience
• Work proactively/effectively with periodic supervision and demonstrate excellent follow-up skills with proven success in meeting deadlines
• Demonstrates strong and effective verbal, written and interpersonal communication skills
• Ability to organize, interpret and present various sponsorship data
• Build presentation materials and present plan to management
• Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and manage time in a fast paced, deadline-driven environment
• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and sponsorship/event schedules
• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel

Desired Qualifications

• Marketing internship experience
• Experience in the running industry
• Passion for running

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits.