Brand Protection Analyst

Hyundai Mobis Miami; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Hyundai Mobis Miami is seeking a Brand Protection Analyst to join their Miami, FL team. The analyst will conduct data analysis and KPI tracking to support brand protection activities for Hyundai, Kia, and Genesis brands across the Americas.

The ideal candidate will have a Bachelor's degree and at least 5 years of experience in relevant fields. Responsibilities include managing data insights, reporting KPIs, and ensuring data-driven decision-making.

Qualifications

• 5+ years of experience in data analysis, SCM or business intelligence.
• Strong analytical thinking and problem-solving skills.
• Highly organized with ability to manage multiple tasks.

Responsibilities

• Conduct monthly data analysis to identify grey market operators.
• Maintain tracking of brand protection cases and document actions.
• Provide KPI reports and performance insights for management.

Skills

Data analysis

SCM

Logistics

Business intelligence

Communication

Proficiency in Excel

Fluency in Spanish

Education

Bachelor's degree in Business Administration or related field

Tools

Microsoft Excel

Power BI

PowerPoint

Job description

Job Description

Hyundai-Mobis Parts Miami (MPMI), LLC, a subsidiary of Hyundai MOBIS, is a Tier 1 OEM genuine auto parts and accessories supplier to Hyundai, Kia and Genesis distributors throughout the South American, Central American, and Caribbean markets. We are currently seeking a Brand Protection Analyst to join our Miami, FL team.

Role Overview

Under the direction of the Marketing Manager, the Brand Protection Analyst will be responsible for data analysis, KPI tracking, and insights generation to support brand protection activities across the MPMI region, including South America, Central America, and the Caribbean for Hyundai, Kia and Genesis brands. The role allocates approximately 70% of time to Brand Protection and 30% to Marketing Order Processing tasks.

Key Responsibilities

• Proactively conduct monthly data analysis and research across all MPMI-managed countries using Datasur to identify parallel importers and grey market operators impacting Hyundai and Kia brands, providing input to REACT.
• Provide an annual list of authorized importers and maintain monthly updates of grey importers, ensuring accurate data tracking and reporting to REACT and its legal partners.
• Monitor online cases reported by REACT and apply MHQ-provided criteria to identify genuine vs. counterfeit products, incorporating data analysis to identify patterns and anomalies; coordinate with the MHQ Brand Protection Specialist as needed.
• Maintain continuous tracking of all cases, ensuring data accuracy, structured documentation, and reporting of actions, status, and outcomes.
• Receive brand protection leads from REACT, distributors, and other channels, and ensure proper follow-up and data-based tracking as part of the Lead Management process.
• Support the achievement of objectives and commitments defined during the Pan‑LATAM Joint Meeting 2024 through structured data tracking, reporting, structured follow‑up and communication.
• Maintain and update the Brand Protection Master File and ensure all case documentation, evidence, communications, and tracking data are properly archived.
• Support enhanced enforcement activities across the region through data insights and coordination with REACT, customs authorities, and internal stakeholders.
• Execute and support the Brand Protection Activity Strategy, ensuring alignment with regional priorities and stakeholder expectations through data‑driven insights.
• Create and maintain a Power BI dashboard using Datasur data to generate structured KPIs, dashboards, and performance reports for MPMI management, MHQ, subsidiaries, and distributors.
• Prepare and submit weekly and monthly KPI reports, as well as presentations required by management, ensuring clear data visualization and insights for decision making.
• Coordinate monthly training sessions with REACT and at least two webinars per year for the distributor network, incorporating data‑backed insights to enhance awareness.
• Ensure the monthly receipt and processing of invoices related to brand protection enforcement and support services, including coordination of timely payments.
• Support processing of marketing orders according to department guidelines ensuring data accuracy and proper tracking; assist with documentation, system entries, shipment follow‑up, and order accuracy checks.
• Coordinate with distributors and internal teams to ensure timely processing and delivery, supported by clear tracking and reporting mechanisms.
• Other projects and responsibilities may be added at the company’s discretion.

Qualifications

• Bachelor’s degree in Business Administration, International Business, Marketing, Imports/Exports, Business Law or a related field.
• 5+ years of experience preferable in areas such as data analysis, SCM, logistics/import‑export, business intelligence.
• Prior internship experience in a corporate environment is beneficial.
• Proficiency in Microsoft Office, especially Excel, PowerPoint and Power BI.
• Strong data analysis capabilities with attention to accuracy and detail.
• Highly organized, with the ability to manage multiple tasks, follow‑ups, and documentation requirements.
• Strong analytical thinking and problem‑solving skills.
• Fluency in English and Spanish (verbal and written).
• Effective communication skills to interact with MHQ, REACT, distributors, subsidiaries, and internal team.
• Proactive attitude and willingness to learn and adapt to new tools and processes.
• Physical demands: Occasionally move within office, operate computer and office machinery, remain stationary 50% of time, travel 25–50%, lift 50 pounds chest high.

Equal Opportunity Disclaimer

MOBIS Parts Miami, LLC is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, creed, national origin, sex, sexual identity, gender, gender expression, age, citizenship status, political affiliation, disability status of an otherwise qualified individual, membership or application for membership in an uniformed service, or membership in any other class protected by applicable law. Applicants who require reasonable accommodation to complete the application and/or interview process should notify Human Resources.