Brand & Pipeline Leader, MASH/ALD (Hepato-Immunology)

GlaxoSmithKline; Durham (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

GlaxoSmithKline in the United States seeks an experienced Brand Lead to own the MASH/ALD assets and drive the U.S. commercial strategy from development through launch readiness and lifecycle management. The role collaborates across cross-functional teams to ensure the U.S.

perspective informs governance forums and global decisions. You will build pre-launch foundations, define market analyses, segmentation, and value propositions, and lead stage-gate discussions.

Qualifications

• Bachelor's degree required in Marketing, Life Sciences, or related field.
• Minimum of 10 years in pharmaceutical/healthcare roles with Hepatology/Immunology exposure.
• In-line brand marketing or brand management experience with launch planning for HCP-facing assets.
• Experience owning commercial strategy for pipeline and/or in-line assets.
• Experience leading cross-functional portfolio initiatives.
• Experience leading strategic discussions with executive leadership; budgeting experience.
• Direct people leadership experience.

Responsibilities

• Serve as the commercial Brand Lead for MASH/ALD assets and drive launch-readiness activities.
• Own U.S. pipeline and portfolio strategy for Hepatology/Immunology assets.
• Define market analyses, competitive assessments, and commercial assumptions.
• Represent the U.S. voice at early stage-gates and governance forums.
• Build pre-launch commercial foundation with positioning, segmentation and value propositions.
• Deliver stage-gate recommendations to global teams and articulate U.S. opportunity and risks.
• Lead cross-functional collaboration to align portfolio strategy with business goals.

Skills

Data to insights

Digital fluency

Marketing campaign planning

Marketing measurement

Marketing strategy implementation

Omnichannel marketing

Scientific literacy

Education

Bachelor's degree

Job description

GlaxoSmithKline in the United States seeks an experienced Brand Lead to own the MASH/ALD assets and drive the U.S. commercial strategy from development through launch readiness and lifecycle management. The role collaborates across cross-functional teams to ensure the U.S.

perspective informs governance forums and global decisions. You will build pre-launch foundations, define market analyses, segmentation, and value propositions, and lead stage-gate discussions.