Senior Brand & Pipeline Lead, MASH/ALD

GSK; North Carolina; On-site; USD 180,000 - 260,000; Full time

Job summary

GlaxoSmithKline in the United States seeks a seasoned Brand Lead for MASH/ALD assets, overseeing end-to-end commercial strategy from development through launch readiness and lifecycle management. You will shape the US market plan, partner with cross-functional teams, and ensure US input drives buy-in at governance forums.

The role requires a deep Hepatology/Immunology portfolio understanding, 10+ years in pharma marketing or pipeline strategy, and proven leadership in multi-asset programs.

Qualifications

• Bachelor's degree is required for this role.
• In-line brand marketing or brand management experience preferred.
• 10+ years in pharmaceutical, biotech, or healthcare roles.
• Experience with Hepatology/Immunology assets is a plus.

Responsibilities

• Own U.S. pipeline and portfolio strategy for Hepatology/Immunology assets.
• Lead cross-functional commercial planning and launch-readiness activities.
• Define market analyses, competitive assessments, and commercial assumptions.
• Represent the U.S. voice in early-stage governance decisions.
• Build pre-launch commercial foundations and value proposition development.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Job description

GlaxoSmithKline in the United States seeks a seasoned Brand Lead for MASH/ALD assets, overseeing end-to-end commercial strategy from development through launch readiness and lifecycle management. You will shape the US market plan, partner with cross-functional teams, and ensure US input drives buy-in at governance forums.

The role requires a deep Hepatology/Immunology portfolio understanding, 10+ years in pharma marketing or pipeline strategy, and proven leadership in multi-asset programs.