Strategic Media Planner — Integrated Campaigns

Prophet; Atlanta, Austin, Chicago, San Francisco (GA, TX, IL, CA); On-site; USD 60,000 - 70,000; Full time

Job summary

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, video, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns through delivery, optimization, and reporting.

The role requires 2+ years in media planning, strong analytical skills, and experience with both brand and demand gen campaigns.

Qualifications

• 2+ years of media planning experience with hands-on digital and offline exposure
• Understanding of brand, demand gen, and lead capture in media planning
• Experience with digital planning and research tools (MRI, Kantar, Commspoint)
• Experience with digital campaign activation (trafficking sheets, URL tracking)
• Experience with media buying platforms (MediaOcean, Strata, Nexelus)
• Excellent organizational and planning skills with attention to detail
• Strong analytical skills and KPI understanding for media
• Experience in a fast-paced agency environment and client-facing interactions
• Proficient in Excel/PowerPoint

Responsibilities

• Develop and execute integrated media plans across digital and traditional channels
• Conduct audience, competitive, and category research to inform plans
• Manage deliverables through campaign life cycle and budgeting
• Support RFP evaluations and negotiations with vendors
• Own campaign activation processes and tagging with Ad Ops/Analytics
• Prepare presentation materials and participate in client status calls
• Assist with campaign reporting and optimization recommendations
• Collaborate with internal teams and external partners for efficiency
• Handle media reconciliation and billing for accounts
• Support the needs of the direct manager and Media Directors

Skills

Media planning

Digital planning

Client facing

Excel/PowerPoint

Vendor relations

Project management

KPI analysis

Education

Bachelor's degree

Tools

MediaOcean

Strata

Nexelus

Job description

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, video, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns through delivery, optimization, and reporting.

The role requires 2+ years in media planning, strong analytical skills, and experience with both brand and demand gen campaigns.