Brand Media Planner

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 54,000 - 62,000; Full time

Benefits offered by this job

Health insurance

401K with match

Dental coverage

Life insurance

Disability coverage

Parental leave

Paid time off (PTO)

Holidays (11)

Wellness stipend

Home office stipend

Commuter stipend

Employee stock ownership plan

Job summary

Collective Measures, Inc. is seeking a Media Planner on the Brand Media team in Minneapolis to guide the planning process across digital and traditional tactics, craft strategy, create IOs, and traffic ads with managed service partners and DSPs.

You will manage campaigns hands-on, optimize, analyze performance, and produce client-ready reporting, collaborating with vendors and internal teams in a fast-paced environment.

Qualifications

• 2+ years in media planning or buying across digital/traditional channels.
• Strong grasp of CPM, CTR, CPA, reach/frequency and optimization.
• Experience with The Trade Desk, Amazon DSP, StackAdapt preferred.
• CM360/DoubleClick knowledge preferred.
• Proficient Excel: formulas, pivot tables, charts.
• Excellent written and verbal communication skills.
• Able to manage multiple projects and deadlines.
• Data-driven, independent, analytical problem-solver.
• Able to work independently and in a team.

Responsibilities

• Assist in client strategy communication regarding digital and traditional tactics, including targeting and investment levels.
• Manage day-to-day campaign management across platforms and provide optimization recommendations.
• Draft insights for client reports with data visualization and insights.
• Provide accurate reporting metrics for client-facing deliverables.
• Lead IO creation and trafficking for digital buys and manage vendor relationships.
• Assist in trafficking for traditional media channels.
• Own building and optimization of programmatic campaigns across multiple channels.
• Ideate and implement optimization strategies for programmatic campaigns.
• Check campaigns regularly and adjust bids, audiences, and creative to improve performance.

Skills

Media planning

Programmatic

Excel

Communication

Campaign optimization

DSPs

Tools

The Trade Desk

Amazon DSP

StackAdapt

CM360/DoubleClick

Job description

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

RESPONSIBILITIES

Planning, Strategy and Reporting

• Assist in client strategy communication regarding recommended digital and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
• Responsible for day-to-day campaign management of various campaigns across different platforms, including bringing optimization recommendations to the media lead
• Drafting insights for media lead to inform client-facing reports, including both data visualization and insights.
• Responsible for providing accurate reporting metrics for various client-facing deliverables

Managed Service and Direct Buying (Digital & Traditional)

• Research and meet with various vendors and direct publishers, learning their evolving capabilities and related industry trends.
• The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space
• Lead IO creation and trafficking for digital buys. Manage day-to-day vendor relationships, including pacing, optimizations and ongoing communication
• Assist in trafficking for traditional media channels

Programmatic

• Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stack
• Have a primary role in ideating and implementing optimization strategies for programmatic campaigns across multiple channels (display banner, online video, audio, native, Connected TV)
• Check campaigns regularly and adjust bids, audiences, creative, etc. to improve performance

QUALIFICATIONS

• 2+ years of experience in media, including managing display campaigns, trading/buying in hands-on-keyboard platforms, or managing traditional channels
• A solid grasp of buying methods (programmatic, partner direct, traditional) and core metrics (CPM, CTR, CPA, reach/frequency) and results-driven optimizations
• Experience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSP's preferred, but not required
• Experience using DoubleClick/CM360 preferred, but not required
• High proficiency with Microsoft Excel—formulas, pivot tables, charts, creating efficiencies
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• A data-driven, independent, and analytical approach to problem solving
• The ability to work independently as well as with a team in a fast paced, goal-oriented environment
• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

ABOUT COLLECTIVE MEASURES

Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.

We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.