Brand Marketing Strategy Lead

Ariat International; San Leandro (CA); On-site; USD 135,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision and life保险

Wellness & mental health benefits

PTO, holidays, and volunteer days

401(k) with company match

Team member discount

Job summary

Ariat International is seeking a Senior Manager, Brand Marketing to lead strategic brand initiatives and drive cross-channel campaigns. You will partner with marketing, product, creative, and sales teams to shape seasonal brand strategies, develop go-to-market plans, and elevate consumer engagement across channels.

You’ll oversee asset development, ensure brand standards, and lead naming/copy for new collections while collaborating with brand media, social, PR, email, CRM, and eCommerce teams.

Qualifications

• 8+ years of consumer goods marketing experience.
• Proven experience leading integrated marketing campaigns across multiple channels.
• Excellent written and verbal communication skills.
• Thoughtful and adaptive strategic thinker who can interpret needs and present solutions.
• Exceptional cross-functional collaboration and project management skills.

Responsibilities

• Partner with the Sr. Director to develop seasonal brand strategies, campaign priorities, and marketing briefs.
• Lead go-to-market planning for key campaigns with cross-functional alignment and calendar management.
• Deliver strategic briefs outlining positioning, audience, insights, and messaging.
• Present campaign and event performance with actionable insights and recommendations.
• Oversee tactical execution including content planning, asset development, and activations.

Skills

Brand marketing

Integrated campaigns

Cross-functional collaboration

Strategic thinking

Communication

Project management

Footwear/apparel experience

Job description

Ariat International is seeking a Senior Manager, Brand Marketing to lead strategic brand initiatives and drive cross-channel campaigns. You will partner with marketing, product, creative, and sales teams to shape seasonal brand strategies, develop go-to-market plans, and elevate consumer engagement across channels.

You’ll oversee asset development, ensure brand standards, and lead naming/copy for new collections while collaborating with brand media, social, PR, email, CRM, and eCommerce teams.