Men's Apparel Brand Marketing Lead

24 Seven Talent; Dearborn (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Our client in the United States seeks a Brand Marketing Manager for Men's products to lead marketing initiatives across a men’s apparel portfolio. You will shape product positioning and storytelling, collaborating with Product, Merchandising, Creative, Brand, and Strategy teams to drive awareness, engagement, and sales.

The ideal candidate has apparel/retail marketing experience, excels at integrated campaigns and seasonal launches, and can coordinate across cross-functional teams to deliver

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 6+ years of brand/product or integrated marketing experience.
• Experience in apparel, fashion, or retail marketing required.
• Experience creating consumer-focused product stories and campaigns.
• Strong GTM knowledge, seasonal launches, and campaign development.
• Proven ability to collaborate with Product, Merchandising, Creative, and cross-functional teams.
• Excellent communication, presentation, organizational, and project management skills.
• Ability to influence stakeholders and prioritize multiple tasks.

Responsibilities

• Develop consumer-focused product marketing strategies and seasonal campaigns aligned with brand goals.
• Translate product features and consumer insights into compelling messaging and stories.
• Create seasonal briefs communicating USPs, concepts, and consumer benefits.
• Own voice of the consumer through GTM processes.
• Collaborate with Product Design, Merchandising, and Insights to strengthen positioning.
• Plan and execute integrated marketing across paid media, social, PR, digital, retail, events, and content.
• Develop assets with Creative team and support shoots with briefs and direction.
• Ensure consistent messaging across direct-to-consumer, wholesale, and international channels.
• Present strategies and campaign plans to cross-functional teams and leadership.
• Monitor performance, extract learnings, and optimize campaigns; stay current on industry trends.

Skills

6+ years experience

Product storytelling

Go-to-market strategies

Seasonal product launches

Campaign development

Cross-functional collaboration

Communication

Project management

Stakeholder influence

Prioritization

Education

Marketing degree or related

Tools

PowerPoint

Keynote

Excel

Word

Job description

Our client in the United States seeks a Brand Marketing Manager for Men's products to lead marketing initiatives across a men’s apparel portfolio. You will shape product positioning and storytelling, collaborating with Product, Merchandising, Creative, Brand, and Strategy teams to drive awareness, engagement, and sales.

The ideal candidate has apparel/retail marketing experience, excels at integrated campaigns and seasonal launches, and can coordinate across cross-functional teams to deliver