Influencer Campaigns Lead (Contract)

Ariat International; San Leandro (CA); Hybrid; USD 34,000 - 41,000; Part time

Benefits offered by this job

Medical, dental, and vision insurance

401k

Job summary

Ariat International is seeking a Paid Influencer Specialist to join its Digital Brand Marketing team on a contract basis. You will support paid influencer content and partner with the Digital Program Manager, brand marketing, brand creative, paid media, and external creators.

The role owns operations: vetting creators, managing briefs, contracts, deliverables, timelines, usage rights, and ensuring content is on brand and cleared for use across paid and organic channels.

Qualifications

• 3+ years in influencer marketing or creator partnerships.
• Experience running paid creator campaigns end to end.
• Knowledge of influencer platforms and analytics.
• Familiarity with FTC disclosure requirements and licensing terms.
• Excellent written and verbal communication; ability to manage many creators.
• Strong organizational and project-management skills.

Responsibilities

• Execute the paid influencer plan aligned with brand priorities and launches.
• Sourcing, vetting, and onboarding creators whose values align with the brand.
• Negotiate rates, usage rights, and exclusivity terms with creators, with legal and agencies.
• Draft briefs translating strategy into content direction and timelines.
• Manage the content pipeline from brief to final delivery, ensuring brand and FTC compliance.
• Coordinate product seeding and logistics to ensure timely delivery.
• Collaborate with paid media to hand off content and track live assets.
• Track deliverables, invoices, and maintain creator roster and contracts.
• Monitor creator trends and surface new talent and content opportunities.
• Mine TikTok content for UGC aligned with campaigns; route for approval.
• Support organic social and event coverage with creator content.
• Assist with other business needs.

Skills

Influencer marketing

Creator partnerships

Social media marketing

Project management

Communication

Tools

CreatorIQ

GRIN

Aspire

Job description

Ariat International is seeking a Paid Influencer Specialist to join its Digital Brand Marketing team on a contract basis. You will support paid influencer content and partner with the Digital Program Manager, brand marketing, brand creative, paid media, and external creators.

The role owns operations: vetting creators, managing briefs, contracts, deliverables, timelines, usage rights, and ensuring content is on brand and cleared for use across paid and organic channels.